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Adobe SiteCatalyst Interview Questions and Answers

by Sachin, on Jul 29, 2022 11:03:57 PM

Adobe Site Catalyst Interview Questions and Answers

Q1. What is Adobe Analytics?


Adobe Analytics is a solution for getting real-time analytics and also allows us for gaining detailed reports of our multiple marketing channels. It also helps us in identifying the high-value audiences and also by providing us with the power of customer intelligence for growing customer base.

Q2. What are the Benefits of Adobe Analytics?


Personalized Experiences
Content Monetization
Better Ad Spend
Campaign ROI
Web Analytics
Marketing Analytics
Predictive Analytics

Q3. What is meant by SiteCatalyst?


SiteCatalyst was acquired by Adobe and is a key part of the Adobe Digital Marketing suite used by many organizations that helps in guiding online teams and executing for understanding the customers and for improving the conversion rates.

Q4. What is Web Analytics 101?


Web Analytics helps in collecting data from all the different websites used for analyzing and gaining insights for improving marketing & production techniques.
Adobe Analytics can present data in different formats for comparing and contrasting data.

Q5. What is Segment comparison?


The segment Comparison panel is also the part of a segment IQ that helps us by discovering perfect differences between an unlimited number of segments. The comparison feature helps in iterating through other dimensions and metrics and also lets us know how much a segment can overlap.

Adobe Site Catalyst Online Training

Q6. What is the use of Calculated Metric?


Calculated Metric is also known as Custom Metrics which we can easily create from the existing metrics. Adobe calculates the metrics tool that helps in offering high flexibility in Managing, Curating, and Building Metrics. With the bits of help of calculated metrics product managers, analysts and marketers can ask questions of data without modifying our analytics implementation.

Q7. Why do we need Saint APIs in Adobe Analytics?


Saint APIs help in importing metadata and grouping all the reporting values, also allowing us to directly upload the data into SiteCatalyst and eliminating the manual processes.

Q8. What is Multi Suite tagging in Adobe Analytics?


By transferring SiteCatalyst Data to more than one report suit is treated as Multi-Suit Tagging.

Q9. What is the use of the Analysis Workspace?


Analysis Workspace helps in eliminating the general hindrances of the single analytics report. Analysis Workspace can come with a robust and flexible canvas that is used for developing the Analysis Projects. Drop and Drag Feature is used for allowing us for loading several Visualizations, Components, and Tables for a Project.

Q10. What is Adobe DTM used for?


DTM(Dynamic Tag Management) is used for managing our Adobe Experience Cloud solutions and all the other tags used across all of our Sites, regardless of our number of domains.

Q11. What is Report Builder?


Report Builder can act as a construction site for reports that helps in allowing the companies for customizing filters and data for comparing and contrasting all the useful data for revealing practices of Advertising and Advertising.

Q12. What is a list prop?


List Prop is a list of values that can be easily passed into a variable and then can be reported as an Individual Line Item. The list prop can be implemented in the pages which contain user-selectable values, that can contain things such as checkboxes, or radio buttons.

Q13. What is prop in Adobe Analytics?


Props are custom variables that you can use however you'd like. They do not persist beyond the hit that they are set. TIP. Adobe recommends using eVars in most cases. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other.

Q14. What is the difference between Adobe Analytics and Google Analytics?


Google Analytics is free hence a more affordable option compared to Adobe Analytics. Adobe Analytics has no free version and can cost more than $100,000 a year, depending on how much hits you have. Large enterprises requiring additional tools will use Adobe Analytics for comprehensive customer data integration.

Q15. What is s account in Adobe Analytics?


Use the function if your implementation requires that you modify the report suite destination. In previous versions of Adobe Analytics, the account variable determined the report suite you want to send data to. A report suite ID is required to send data to Adobe Analytics.
Topics:Interview Questions with Answers



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