Oracle Eloqua Training

Curriculum:

Module 1: Introduction to Oracle Eloqua

• Overview of Oracle Eloqua Marketing Automation
  
• Key features and benefits for B2B and B2C marketing
• Eloqua interface and navigation
• Understanding contacts, accounts, and custom fields
  

Module 2: Campaign Management

• Designing and building marketing campaigns
  
• Campaign canvas: workflow creation and automation
• Multi-step campaigns and triggers
• Hands-on lab: Creating a sample email campaign

Module 3: Email Marketing

• Creating responsive emails using drag-and-drop editor
  
• Personalization and dynamic content insertion
• A/B testing and email optimization
• Tracking email opens, clicks, and conversions
• Lab: Build and send a personalized email campaign

Module 4: Lead Management

• Managing contacts, leads, and accounts
• Lead scoring and grading models
• Automated lead nurturing workflows
• Handling inbound and outbound leads
• Lab: Implement a lead scoring and lead nurturing process

Module 5: Segmentation and Targeting

• Creating segments and dynamic lists
  
• Rule-based segmentation based on behavior and profile data
• Using filters and criteria for precise targeting
• Lab: Build segmented lists for multi-channel campaigns

Module 6: Forms and Landing Pages

• Designing web forms and landing pages
  
• Capturing lead data and integrating with campaigns
• Progressive profiling and data enrichment
• Lab: Create a lead capture form and landing page

Module 7: CRM Integration

• Integrating Eloqua with CRM platforms like Salesforce and Oracle Sales Cloud
• Synchronization of contacts, leads, and activities
• Managing data flow between marketing and sales
• Lab: Configure a basic CRM integration workflow

Module 8: Analytics and Reporting

• Understanding Eloqua reports and dashboards
  
• Campaign performance analysis
• Tracking engagement metrics and ROI
• Lab: Generate campaign performance reports and actionable insights

Module 9: Advanced Features and Automation

• Program builder for complex automation
• Event-based campaigns and triggers
• Web tracking and behavioral targeting
• Hands-on lab: Automate a complete marketing workflow

Module 10: Compliance and Best Practices

• Data governance, GDPR, and CAN-SPAM compliance
• Email deliverability best practices
• Maintaining contact and campaign data hygiene

Module 11: Case Study & Capstone Project

• End-to-end campaign creation for a mock company:
  • Lead capture, segmentation, email campaign, and nurturing
  • Performance tracking and reporting