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Braze CRM Training

Hands-On Braze CRM Training for Business Growth

Master Braze CRM with practical training to personalize engagement, unify customer data, and boost retention. Learn to optimize campaigns and drive growth.

4000+ Learners
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Realtime Projects
Individual Focus
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Join over 100000+ learners who have taken up training with myTectra. Get High-Quality Training, Certification, Best Price and 24/7 Customer Care.

Key Program Highlights:

  • Delivering top-notch education to equip you with essential skills.
  • Learn from industry experts with real-world experience.
  • A thorough curriculum covering all necessary topics.
  • Dedicated support to help you secure job placements.
  • High ratings reflecting our commitment to quality.
  • Hands-on experience through real-world projects.
  • Personalized, engaging learning for better outcomes.
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About Program

The Braze CRM Training offered by myTectra provides a comprehensive understanding of Braze, a leading customer engagement platform used to create personalized, data-driven customer experiences across email, mobile, web, and in-app channels. This course covers Braze’s core features such as customer segmentation, campaign orchestration, personalization, journey building, analytics, and integration with third-party tools.

Participants will gain hands-on experience in creating dynamic campaigns, leveraging real-time data for personalization, and integrating Braze with existing marketing technology stacks. By the end of the program, learners will be able to plan, build, and optimize omnichannel campaigns to drive customer engagement and growth.

Participants should have:

  • Basic knowledge of CRM concepts and customer engagement strategies.
  • Familiarity with marketing automation tools (e.g., Salesforce, HubSpot, Marketo) is helpful but not mandatory.
  • Understanding of basic data analytics and segmentation concepts is an advantage.

This training is ideal for:

  • Marketing Professionals & CRM Managers who want to deliver personalized and automated customer journeys.
  • Growth Marketers & Retention Specialists aiming to increase engagement and retention.
  • Business Analysts & Data Specialists focused on customer analytics and segmentation.
  • Salesforce/CRM Administrators & Developers integrating Braze with existing ecosystems.
  • Digital Campaign Managers seeking to optimize omnichannel campaigns.

Curriculum:

Module 1: Introduction to Braze CRM

  • Overview of Braze and its role in customer engagement
  • Braze architecture and ecosystem
  • Key features and benefits of Braze CRM
  • Understanding the Braze dashboard and UI

Module 2: User Profiles & Data Management

  • User data ingestion methods (APIs, SDKs, CSV uploads)
  • Managing user attributes, events, and custom data
  • Creating and managing user segments
  • Data privacy, compliance, and governance in Braze

Module 3: Campaign Creation & Orchestration

  • Building single-channel and multi-channel campaigns
  • Designing push notifications, in-app messages, emails, and SMS campaigns
  • Trigger-based vs. scheduled campaigns
  • Personalization and dynamic content creation

Module 4: Segmentation & Targeting

  • Real-time segmentation using customer attributes and behaviors
  • Advanced filtering and segmentation strategies
  • Using Liquid templating for personalization
  • Audience insights and predictive segmentation

Module 5: Canvas & Journey Builder

  • Introduction to Braze Canvas (customer journey orchestration)
  • Designing multi-step customer journeys
  • Event-driven campaigns and journey triggers
  • Testing and optimizing customer journeys

Module 6: Personalization & Recommendations

  • Dynamic content personalization using Liquid logic
  • AI/ML-powered product recommendations
  • A/B and multivariate testing for content optimization

Module 7: Analytics & Reporting

  • Measuring campaign performance
  • Funnel analysis and retention metrics
  • Real-time dashboards and custom reporting
  • Conversion tracking and ROI analysis

Module 8: Integrations & Advanced Features

  • Integrating Braze with Salesforce, Segment, Amplitude, Mixpanel, and other tools
  • API and SDK integrations
  • Using Braze with CDPs (Customer Data Platforms)
  • Webhooks, data export, and partner integrations

Module 9: Best Practices & Governance

  • Campaign deliverability best practices
  • Customer lifecycle engagement strategies
  • Data security and compliance (GDPR, CCPA)
  • Scaling Braze for enterprise-level marketing

Module 10: Capstone Project

  • Designing and launching an end-to-end Braze campaign
  • Creating segments, journeys, and personalized messages
  • Final project presentation and evaluation
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Path to Success

Learning Path

Master new skills to achieve your career goals.

Demo Session

Participate in a demo session for an overview of the course content. You will meet instructors and fellow learners, ask questions, and understand the teaching approach, helping you gauge the course’s relevance to your goals.

Enrollment

Complete your registration to join the course. You will gain access to the Learning Management System (LMS), where all materials, schedules, and resources are available, ensuring you’re ready to embark on your learning journey smoothly.

Live Classes

Engage in live classes led by experienced instructors covering core topics in depth. Interactive discussions and Q&A sessions encourage active participation, enhancing your understanding and retention of the material taught.

Hands-On Project

Complete a hands-on project that applies your learned skills in practical scenarios. This project simulates real-world challenges, allowing you to build a portfolio piece that showcases your competencies to potential employers.

Certification

After completing the course and project, you will receive a recognized certification that validates your expertise and enhances your professional credentials in your chosen field.

Career Support

Access career support services after certification, including resume workshops, interview preparation, and job placement assistance. These resources equip you with the tools needed to transition successfully into the workforce.

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Hear what our students say about myTectra

“I did the Python & Django course in myTectra. myTectra also gave me the opportunity to work on a real-time project which helped me a lot to get my concept throw. myTectra also provided me the placement in the company for the course I did in mytectra.”
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Course Features

Expert Trainers

Courses are delivered by experienced working professionals and subject matter experts with real-world experience.

Hands-On Training

We provide learners with practical experience through real-world scenarios, projects, and interactive exercises.

Customizable Corporate Training

Tailored training solutions designed to meet the specific needs of organizations and teams.

Certifications & Assistance

Certifications offered by myTectra align with international standards and we also help you to prepare for globally recognized certifications.

Global Recognition

Trusted by individuals and enterprises worldwide, with a track record of successful alumni and partnerships.

24 x 7 Expert Support

We have a 24x7 online support team to resolve all your technical queries, through a ticket-based tracking system, for a lifetime.

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Start Learning Today. Access Your Resources for a Lifetime!

Enjoy lifetime access to myTectra’s Learning Management System (LMS), including session recordings, study materials, and resources. This ensures continuous learning and easy reference to course content even after completion.

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Resume Preparation Made Professional and Impactful

Get expert guidance in crafting a professional and impactful resume. myTectra’s resume-building support helps highlight your strengths, certifications, and skills effectively, increasing your chances of landing your dream job.

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Prepare for Success with Expert Mock Interviews

Prepare for real-world interviews with personalized mock interview sessions conducted by industry experts. Receive feedback on your performance, learn key interview techniques, and gain the confidence to succeed in job interviews.

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FAQs

How do I contact myTectra for Corporate Training?

Would you like to reach us for the training for your team? Please fill the below form. We will get back to as soon as possible.

Will I get placement assistance?

myTectra is providing 100% placement assistance on our key courses. We help you with the career counselling, Exams on Key courses, Mock Interviews and Technical Interviews Tips.

Landing an interview proves that you have the job-specific skills for the position, but how do your interview skills stack up? Also, Soft skills are often the most important factor in showing you're the best candidate for the job.

Hence we are conducting FREE TRAINING on Soft-Skills worth Rs-25, 000 to all myTectra students which will help you to attend the interviews with more confidence. 

What if I miss a class?

You will never miss a lecture at myTectra. You can choose either of the two options:

Classroom Training:

  • If you miss one or few classes we can give a backup class based on trainer and your convenient time. 
  • In case if you miss many classes, we can reschedule your class with upcoming batches or other running batches based on how many courses topics you have completed so far.

Live-Online Training:

  • View the recorded session of the class available in your LMS.
  • You can attend the missed session, in any other live batch.
Can I attend a demo session before enrollment?

Yes. We arrange a free demo for all the courses either in the Classroom or Live-Online demo. Please fill the demo request form below to schedule a free demo.

What if I have more queries?

Just give us a CALL at +918047112411 OR email at support@mytectra.com

What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.
 
  • Visa Debit/Credit Card
  • American Express and Diners Club Card
  • Master Card
  • PayPal
  • Net Banking/Wire Transfer
  • UPI Payment such as Google Pay, PhonePe, Paytm
  • Cash/Cheque/DD ( Not for Online Training )
Where do the classes take place?

For Individual: 

Classroom Training - Bangalore

Live-Online Training - Globally 

For Corporates: 

Classroom Training - We deliver classroom training for corporate in more than 20 countries. Send us an Enquiry Now!

Online Training - Globally

* All of the classes are conducted live online. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference.

Who are the Trainers?

Our Trainer’s are chosen not only for their knowledge and expertise but also for their real-time experience in the respective courses.

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