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Adobe Analytics, Customer Journey Analytics & Web SDK Training

Hands-On Adobe Analytics, CJA & Web SDK for Data-Driven Insights

Gain in-depth expertise in Adobe Analytics, Customer Journey Analytics, and Web SDK to track user behavior, unify customer data, and optimize digital experiences. Start mastering advanced analytics and measurement strategies today!

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  • Learn from industry experts with real-world experience.
  • A thorough curriculum covering all necessary topics.
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  • Hands-on experience through real-world projects.
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About Program

The Adobe Analytics Training by myTectra is an end-to-end, hands-on program designed to help professionals implement, configure, analyze, and optimize digital analytics solutions using Adobe Analytics and the Adobe Experience Platform (AEP) ecosystem.

This comprehensive course covers:

  • Adobe Analytics Reporting & Workspace
  • Implementation using Adobe Launch / Tags
  • Customer Journey Analytics (CJA) on Adobe Experience Platform
  • Adobe Web SDK (AEP Edge Network) for modern data collection
  • Data governance, troubleshooting, and best practices

Participants will gain real-world experience working with web, mobile, and cross-channel data, enabling them to track user behavior, build customer journeys, and deliver actionable business insights.

Required

  • Basic understanding of websites and digital marketing concepts
  • Familiarity with KPIs, metrics, and reports

Recommended (Not Mandatory)

  • Basic knowledge of JavaScript
  • Exposure to Google Analytics or any analytics tool
  • Understanding of customer journeys and funnels

No prior Adobe Analytics experience is required.

After completing this Adobe Analytics Training, participants will be able to:

Technical & Analytics Skills

  • Configure and use Adobe Analytics Workspace effectively
  • Implement and manage Adobe Analytics tracking
  • Use Adobe Launch for tag management
  • Implement modern data collection using Adobe Web SDK
  • Build omnichannel analysis using Customer Journey Analytics
  • Troubleshoot and optimize analytics implementations

Business & Professional Skills

  • Analyze customer journeys across channels
  • Deliver actionable insights to stakeholders
  • Support digital optimization and personalization initiatives
  • Work confidently on enterprise Adobe Analytics projects

Career Outcomes

  • Adobe Analytics Developer / Analyst
  • Digital Analytics Consultant
  • Martech / Experience Platform Specialist
  • Customer Journey Analytics Expert
  • Digital Analytics Professionals
  • Adobe Analytics Developers & Analysts
  • Digital Marketing & Growth Teams
  • Martech & Experience Platform Teams
  • Data Analysts & BI Professionals
  • Product Managers & CRO Teams
  • Professionals migrating from GA to Adobe Analytics
  • Instructor-led expert training
  • Hands-on labs with real use cases
  • Adobe Analytics implementation templates
  • Real-time capstone project
  • Best practices & troubleshooting guide
  • Course completion certificate from myTectra

Curriculum:

PART A – ADOBE ANALYTICS FOUNDATIONS

Module 1: Introduction to Adobe Analytics
  • Overview of Adobe Experience Cloud
  • Adobe Analytics vs Google Analytics
  • Adobe Analytics architecture
  • Data flow and processing lifecycle
  • Use cases across industries

PART B – ADOBE ANALYTICS REPORTING & WORKSPACE

Module 2: Adobe Analytics Interface & Components
  • Admin Console overview
  • Report Suites
  • Variables overview (eVars, props, events)
  • Processing rules
Module 3: Analysis Workspace Fundamentals
  • Workspace interface walkthrough
  • Projects, panels, and visualizations
  • Dimensions & metrics
  • Filters, segments, and date ranges

Hands-On: Build your first Workspace project.

Module 4: Advanced Reporting & Analysis
  • Calculated metrics
  • Advanced segmentation
  • Cohort analysis
  • Fallout and funnel analysis
  • Flow analysis
  • Attribution models

Hands-On: Analyze conversion funnels and customer behavior.

Module 5: Dashboards & Insights for Business
  • Executive dashboards
  • Marketing & product performance dashboards
  • Sharing & scheduling reports
  • Best practices for storytelling with data

PART C – ADOBE ANALYTICS IMPLEMENTATION

Module 6: Implementation Concepts
  • Data layer fundamentals
  • Tagging strategies
  • Solution design reference (SDR)
  • Page views vs events vs actions
Module 7: Adobe Launch (Tags)
  • Adobe Launch overview
  • Properties, environments & extensions
  • Rule creation
  • Data elements
  • Debugging using Adobe Experience Platform Debugger

Hands-On: Implement tracking using Adobe Launch.

Module 8: Adobe Analytics Tracking
  • Page tracking
  • Link tracking
  • Event tracking
  • Custom variables mapping
  • Testing and validation
Module 9: Implementation Governance & Troubleshooting
  • Debugging common implementation issues
  • QA processes
  • Handling duplicate hits & data discrepancies
  • Performance considerations

PART D – ADOBE WEB SDK & EDGE NETWORK

Module 10: Introduction to Adobe Web SDK
  • Why Web SDK?
  • AppMeasurement vs Web SDK
  • Adobe Edge Network overview
  • Unified data collection
Module 11: Web SDK Implementation
  • Web SDK setup using Launch
  • XDM schema concepts
  • Event-based data model
  • Mapping data to XDM
  • Sending data to Adobe Analytics

Hands-On: Implement Web SDK tracking for a website.

Module 12: Web SDK for Advanced Use Cases
  • Cross-domain tracking
  • Consent management integration
  • Identity management (ECID)
  • Performance optimization

PART E – CUSTOMER JOURNEY ANALYTICS (CJA)

Module 13: Introduction to Customer Journey Analytics
  • What is CJA?
  • Adobe Analytics vs CJA
  • CJA architecture on Adobe Experience Platform
  • Use cases for omnichannel analytics
Module 14: Adobe Experience Platform Basics
  • AEP overview
  • XDM schemas
  • Datasets & data ingestion
  • Data governance & privacy
Module 15: CJA Connections & Data Views
  • Creating CJA connections
  • Mapping datasets
  • Creating data views
  • Metrics, dimensions, and filters

Hands-On: Configure a CJA connection and data view.

Module 16: Journey Analysis in CJA
  • Cross-channel journey analysis
  • Pathing & flow analysis
  • Stitching user identities
  • Customer-level analytics
  • Use cases: Web + Mobile + CRM

Hands-On: Analyze customer journeys across channels.

PART F – GOVERNANCE, PRIVACY & BEST PRACTICES

Module 17: Data Governance & Privacy
  • Consent management
  • GDPR & privacy considerations
  • Data retention policies
  • Role-based access control
Module 18: Performance, Optimization & Best Practices
  • Optimizing report suites
  • Reducing implementation complexity
  • Scaling analytics for enterprises
  • Migration best practices (GA → Adobe)

PART G – REAL-TIME PROJECT (CAPSTONE)

(Optional -The Participants can work on it with the trainer help)

Module 19: End-to-End Adobe Analytics Project

Participants work on a real-world enterprise analytics scenario:

✔ Define business KPIs
✔ Create Solution Design Reference (SDR)
✔ Implement tracking using Adobe Launch & Web SDK
✔ Build Adobe Analytics Workspace dashboards
✔ Configure Customer Journey Analytics
✔ Analyze cross-channel user journeys
✔ Present insights & optimization recommendations

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Demo Session

Participate in a demo session for an overview of the course content. You will meet instructors and fellow learners, ask questions, and understand the teaching approach, helping you gauge the course’s relevance to your goals.

Enrollment

Complete your registration to join the course. You will gain access to the Learning Management System (LMS), where all materials, schedules, and resources are available, ensuring you’re ready to embark on your learning journey smoothly.

Live Classes

Engage in live classes led by experienced instructors covering core topics in depth. Interactive discussions and Q&A sessions encourage active participation, enhancing your understanding and retention of the material taught.

Hands-On Project

Complete a hands-on project that applies your learned skills in practical scenarios. This project simulates real-world challenges, allowing you to build a portfolio piece that showcases your competencies to potential employers.

Certification

After completing the course and project, you will receive a recognized certification that validates your expertise and enhances your professional credentials in your chosen field.

Career Support

Access career support services after certification, including resume workshops, interview preparation, and job placement assistance. These resources equip you with the tools needed to transition successfully into the workforce.

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Certifications offered by myTectra align with international standards and we also help you to prepare for globally recognized certifications.

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FAQs

How do I contact myTectra for Corporate Training?

Would you like to reach us for the training for your team? Please fill the below form. We will get back to as soon as possible.

Will I get placement assistance?

myTectra is providing 100% placement assistance on our key courses. We help you with the career counselling, Exams on Key courses, Mock Interviews and Technical Interviews Tips.

Landing an interview proves that you have the job-specific skills for the position, but how do your interview skills stack up? Also, Soft skills are often the most important factor in showing you're the best candidate for the job.

Hence we are conducting FREE TRAINING on Soft-Skills worth Rs-25, 000 to all myTectra students which will help you to attend the interviews with more confidence. 

What if I miss a class?

You will never miss a lecture at myTectra. You can choose either of the two options:

Classroom Training:

  • If you miss one or few classes we can give a backup class based on trainer and your convenient time. 
  • In case if you miss many classes, we can reschedule your class with upcoming batches or other running batches based on how many courses topics you have completed so far.

Live-Online Training:

  • View the recorded session of the class available in your LMS.
  • You can attend the missed session, in any other live batch.
Can I attend a demo session before enrollment?

Yes. We arrange a free demo for all the courses either in the Classroom or Live-Online demo. Please fill the demo request form below to schedule a free demo.

What if I have more queries?

Just give us a CALL at +918047112411 OR email at support@mytectra.com

What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.
 
  • Visa Debit/Credit Card
  • American Express and Diners Club Card
  • Master Card
  • PayPal
  • Net Banking/Wire Transfer
  • UPI Payment such as Google Pay, PhonePe, Paytm
  • Cash/Cheque/DD ( Not for Online Training )
Where do the classes take place?

For Individual: 

Classroom Training - Bangalore

Live-Online Training - Globally 

For Corporates: 

Classroom Training - We deliver classroom training for corporate in more than 20 countries. Send us an Enquiry Now!

Online Training - Globally

* All of the classes are conducted live online. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference.

Who are the Trainers?

Our Trainer’s are chosen not only for their knowledge and expertise but also for their real-time experience in the respective courses.

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