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DIGITAL MARKETING   

Programmatic Advertising Training

Become a Programmatic Advertising Expert with myTectra—learn real agency tools, proven strategies, and performance-driven frameworks used by top brands and agencies, guided by an experienced Programmatic professional.

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Course Overview
  

Course Overview

The Programmatic Advertising Training by myTectra is a practical, industry-aligned program designed to help marketing professionals understand, plan, execute, and optimize programmatic digital advertising campaigns across display, video, mobile, native, and connected TV (CTV).

This course focuses on:

  • How programmatic advertising works end-to-end
  • Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Ad Exchanges
  • Real-Time Bidding (RTB) ecosystem
  • Audience targeting, data-driven media buying, and optimization
  • Brand safety, fraud prevention, and compliance
  • Measuring ROI and campaign performance

The training is tool-agnostic, covering major platforms conceptually (Google DV360, The Trade Desk, Amazon DSP, etc.), making it suitable for agencies, brands, and in-house marketing teams.

Duration
Mode Duration
Instructor-Led Online / Classroom 20 Hours
Hands-on Exercises & Case Studies Included
Real-World Campaign Simulations Included
Prerequisites

Required

  • Basic understanding of digital marketing concepts
  • Familiarity with online advertising terminology (impressions, clicks, CTR)

Recommended (Not Mandatory)

  • Experience with Google Ads, Meta Ads, or any paid media platform
  • Understanding of marketing KPIs and conversions

No prior programmatic advertising experience is required.

Course Outcomes

After completing the Programmatic Advertising Training, participants will be able to:

Technical & Marketing Skills

  • Understand the complete programmatic advertising ecosystem
  • Plan and execute programmatic media strategies
  • Choose the right buying models and ad formats
  • Apply audience targeting and data strategies
  • Optimize campaigns for performance and ROI
  • Measure, analyze, and report campaign effectiveness
  • Ensure brand safety and compliance

Professional & Career Benefits

  • Work confidently with agencies or DSP platforms
  • Improve paid media performance using programmatic strategies
  • Support in-house or agency programmatic campaigns
  • Enhance career prospects in digital marketing and media buying
Target Audience
  • Digital Marketing Professionals
  • Media Buyers & Planners
  • Performance Marketing Teams
  • Brand Marketing Managers
  • Advertising Agency Professionals
  • Business Owners & Entrepreneurs
  • Marketing & MBA Students
Training Deliverables
  • Instructor-led expert sessions
  • Real-world case studies
  • Media planning & optimization frameworks
  • Programmatic strategy templates
  • Course completion certificate from myTectra
  

Course Outline

Module 1: Introduction to Programmatic Advertising
  • Evolution of digital advertising
  • Traditional media buying vs programmatic buying
  • Benefits of programmatic advertising
  • Programmatic use cases across industries
Module 2: Programmatic Advertising Ecosystem
  • Advertisers, publishers, and users
  • Demand-Side Platforms (DSPs)
  • Supply-Side Platforms (SSPs)
  • Ad Exchanges & Ad Networks
  • Data Management Platforms (DMPs)
  • Role of cookies and identifiers
Module 3: Real-Time Bidding (RTB)
  • How RTB works step-by-step
  • Auction types (first-price vs second-price)
  • Bid requests and responses
  • Latency and decisioning
Module 4: Programmatic Buying Models
  • Open Auction
  • Private Marketplace (PMP)
  • Preferred Deals
  • Programmatic Guaranteed
  • When to use each buying model
Module 5: Ad Formats & Channels
  • Display advertising
  • Video & OTT / CTV advertising
  • Mobile & in-app ads
  • Native advertising
  • Digital Audio & Podcasts
  • Digital Out-of-Home (DOOH – overview)
Module 6: Audience Targeting & Data
  • Demographic, geographic & behavioral targeting
  • Contextual targeting
  • First-party, second-party & third-party data
  • Lookalike & audience expansion
  • Identity solutions & cookieless future
Module 7: Campaign Planning & Setup
  • Defining campaign objectives
  • Media planning & budgeting
  • KPI selection (reach, frequency, conversions)
  • Creative strategy & ad formats
  • Frequency capping

Case Study: Build a programmatic media plan.

Module 8: Programmatic Platforms Overview
  • Google Display & Video 360 (DV360) – conceptual
  • The Trade Desk – conceptual
  • Amazon DSP – conceptual
  • Comparing DSP capabilities
Module 9: Optimization Techniques
  • Bid optimization strategies
  • Creative optimization
  • Audience optimization
  • Day-parting & geo-optimization
  • A/B testing
Module 10: Measurement & Reporting
  • Key programmatic metrics
  • Viewability & engagement
  • Attribution models
  • Conversion tracking
  • ROAS and campaign performance analysis

Hands-On: Interpret programmatic campaign reports.

Module 11: Brand Safety, Fraud & Compliance
  • Ad fraud types (bots, invalid traffic)
  • Brand safety controls
  • Viewability standards
  • Ads.txt & app-ads.txt
  • Privacy regulations (GDPR, consent management)
Module 12: Advanced Programmatic Concepts
  • Programmatic for performance vs branding
  • Omnichannel programmatic strategy
  • Programmatic + Search & Social integration
  • AI & automation in programmatic advertising
Module 13: Real-World Use Cases & Case Studies
  • E-commerce campaign
  • Lead generation campaign
  • Brand awareness campaign
  • App install campaign

Join the Upcoming Batch Now!

20 Hours

Hours Live Training

15+

Real Campaigns

100%

Hands-On Experience

5000+

Clients Trained

  

Course Features

Expert Trainers

Courses are delivered by experienced working professionals and subject matter experts with real-world experience.

Hands-On Training

We provide learners with practical experience through real-world scenarios, projects, and interactive exercises.

Customizable Corporate Training

Tailored training solutions designed to meet the specific needs of organizations and teams.

Certifications & Assistance

Certifications offered by myTectra align with international standards and we also help you to prepare for globally recognized certifications.

Global Recognition

Trusted by individuals and enterprises worldwide, with a track record of successful alumni and partnerships.

24 x 7 Expert Support

We have a 24x7 online support team to resolve all your technical queries, through a ticket-based tracking system, for a lifetime.

Ready to Enroll and Upskill?

Start mastering Programmatic Advertising today.

  

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Frequently Asked Questions

How do I contact myTectra for Corporate Training?

Would you like to reach us for the training for your team? Please fill the below form. We will get back to as soon as possible.

Will I get placement assistance?

myTectra is providing 100% placement assistance on our key courses. We help you with the career counselling, Exams on Key courses, Mock Interviews and Technical Interviews Tips.

Landing an interview proves that you have the job-specific skills for the position, but how do your interview skills stack up? Also, Soft skills are often the most important factor in showing you're the best candidate for the job.

Hence we are conducting FREE TRAINING on Soft-Skills worth Rs-25, 000 to all myTectra students which will help you to attend the interviews with more confidence. 

What if I miss a class?

You will never miss a lecture at myTectra. You can choose either of the two options:

Classroom Training:

  • If you miss one or few classes we can give a backup class based on trainer and your convenient time. 
  • In case if you miss many classes, we can reschedule your class with upcoming batches or other running batches based on how many courses topics you have completed so far.

Live-Online Training:

  • View the recorded session of the class available in your LMS.
  • You can attend the missed session, in any other live batch.
Can I attend a demo session before enrollment?

Yes. We arrange a free demo for all the courses either in the Classroom or Live-Online demo. Please fill the demo request form below to schedule a free demo.

What if I have more queries?

Just give us a CALL at +918047112411 OR email at support@mytectra.com

What are the payment options?

Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.

  • Visa Debit/Credit Card
  • American Express and Diners Club Card
  • Master Card
  • PayPal
  • Net Banking/Wire Transfer
  • UPI Payment such as Google Pay, PhonePe, Paytm
  • Cash/Cheque/DD ( Not for Online Training )
Where do the classes take place?

For Individual: 

Classroom Training - Bangalore

Live-Online Training - Globally 

For Corporates: 

Classroom Training - We deliver classroom training for corporate in more than 20 countries. Send us an Enquiry Now!

Online Training - Globally

* All of the classes are conducted live online. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference.

Who are the Trainers?

Our Trainer’s are chosen not only for their knowledge and expertise but also for their real-time experience in the respective courses.

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Become a Programmatic Advertising Specialist

Upgrade your digital marketing career with industry-ready skills and certification from myTectra.