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FINANCE ACCOUNTING   

Product Cost Management and Pricing Strategy Training

Hands-on Product Cost Management & Pricing Strategy Masterclass

Build practical skills in product cost analysis, cost allocation, pricing strategies, profit optimization, and cost control. Learn through real-world case studies and hands-on exercises to develop career-ready expertise in product costing and strategic pricing decisions.

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Course Overview
  

Course Overview

Effective product cost management and pricing strategy are essential for organizations seeking to maximize profitability, maintain competitiveness, and support sustainable business growth. Understanding product costs, market dynamics, pricing methodologies, profitability drivers, and financial planning enables businesses to make informed decisions that improve margins while delivering greater value to customers.

The Product Cost Management and Pricing Strategy Training by myTectra is a comprehensive instructor-led program designed to help finance professionals, cost accountants, product managers, pricing analysts, and business leaders master modern product costing techniques and strategic pricing methodologies. Participants will learn how to estimate product costs, allocate overheads, analyze profitability, develop pricing models, optimize product portfolios, manage working capital, evaluate capital investments, and support strategic business decisions using data-driven financial analysis.

Through hands-on Microsoft Excel workshops, practical business simulations, real-world industry case studies, and interactive financial modeling exercises, participants will gain the expertise to develop effective pricing strategies, improve product profitability, optimize costs, and create executive-ready financial reports for manufacturing, retail, FMCG, healthcare, technology, logistics, and service industries.

Course Objectives

Upon successful completion of this training, participants will be able to:

  • Understand modern product costing and pricing principles.
  • Classify and analyze product costs effectively.
  • Apply multiple product costing methodologies accurately.
  • Develop competitive and value-based pricing strategies.
  • Build product Profit & Loss (P&L) statements confidently.
  • Analyze cost drivers and profitability levers.
  • Optimize pricing decisions using financial analysis.
  • Build Excel-based cost and pricing models.
  • Support strategic business planning through profitability analysis.
  • Improve product performance using data-driven financial insights.

Prerequisites

Recommended:

  • Basic understanding of accounting principles
  • Familiarity with financial statements
  • Basic Microsoft Excel knowledge
  • Interest in product costing, pricing, and profitability management

No prior experience in pricing strategy or product cost management is required.

Target Audience

This course is ideal for:

  • Cost Accountants
  • Management Accountants
  • Pricing Analysts
  • Financial Analysts
  • FP&A Professionals
  • Finance Managers
  • Product Managers
  • Operations Managers
  • Supply Chain Professionals
  • Procurement Professionals
  • Business Analysts
  • Manufacturing Professionals
  • Chartered Accountants (CA)
  • CMA Professionals
  • MBA Finance Graduates
  • Consultants involved in pricing and profitability management

Training Methodology

  • Instructor-Led Interactive Sessions
  • Hands-on Microsoft Excel Workshops
  • Product Costing Simulations
  • Pricing Strategy Exercises
  • Financial Modeling Labs
  • Industry Case Studies
  • Scenario and Sensitivity Analysis Workshops
  • AI-Assisted Pricing Demonstrations
  • Capstone Project
  • Interactive Assessments and Group Discussions

Tools Covered

  • Microsoft Excel
  • Excel Financial Functions
  • PivotTables and PivotCharts
  • Scenario Manager
  • Goal Seek
  • Solver (Concepts)
  • Product Costing Templates
  • Pricing Calculator Models
  • KPI Dashboard Templates
  • AI-Assisted Finance Tools (Concepts)

Key Benefits

  • Master enterprise product costing and strategic pricing methodologies.
  • Improve pricing decisions through profitability and cost analysis.
  • Build practical Excel models for product costing and pricing optimization.
  • Strengthen budgeting, forecasting, and financial planning capabilities.
  • Analyze product profitability using industry-standard financial techniques.
  • Optimize costs and improve operational efficiency across business functions.
  • Develop executive dashboards and pricing performance reports.
  • Apply AI-assisted analytics for smarter pricing and profitability decisions.
  • Gain hands-on experience through real-world case studies and projects.
  • Advance your career in cost accounting, FP&A, pricing, and strategic finance.
  

Course Outcomes

After completing this course, participants will be able to:

Modern product costing methods to improve accuracy.
Modern product costing methods to improve accuracy.
Develop profitable pricing strategies using financial analysis.
Develop profitable pricing strategies using financial analysis.
Comprehensive product Profit & Loss statements.
Comprehensive product Profit & Loss statements.
Analyze cost drivers and optimize product profitability.
Analyze cost drivers and optimize product profitability.
Evaluate working capital and cost of capital for decisions.
Evaluate working capital and cost of capital for decisions.
Build Excel-based cost, pricing, and profitability models.
Build Excel-based cost, pricing, and profitability models.
Break-even, contribution margin & sensitivity analysis.
Break-even, contribution margin & sensitivity analysis.
Support strategic pricing decisions with data-driven insights.
Support strategic pricing decisions with data-driven insights.
Create executive dashboards & financial performance.
Create executive dashboards & financial performance.
Expertise in product cost management & pricing.
Expertise in product cost management & pricing.
  

Course Outline

Module 1: Introduction to Product Cost Management and Pricing

Topics Covered

  • Introduction to Product Cost Management
  • Product Costing Fundamentals
  • Role of Pricing in Business Strategy
  • Cost Management Framework
  • Profitability Concepts
  • Pricing Lifecycle
  • Financial Decision-Making
  • Strategic Cost Management
  • Business Value Creation
  • Course Overview

Practical Workshops

Explore:

  • Product costing frameworks
  • Pricing strategy fundamentals
  • Profitability concepts
  • Business cost structures
Module 2: Market Structures and Price Mechanics

Topics Covered

  • Perfect Competition
  • Monopoly
  • Monopolistic Competition
  • Oligopoly
  • Market Demand and Supply
  • Price Elasticity
  • Consumer Buying Behavior
  • Competitive Pricing Dynamics
  • Market Positioning
  • Pricing Decision Factors

Practical Workshops

Analyze:

  • Market pricing scenarios
  • Customer demand analysis
  • Competitive pricing strategies
  • Price elasticity exercises
Module 3: Pricing Fundamentals and Strategies

Topics Covered

  • Pricing Objectives
  • Cost-Based Pricing
  • Market-Based Pricing
  • Competition-Based Pricing
  • Penetration Pricing
  • Premium Pricing
  • Psychological Pricing
  • Dynamic Pricing
  • Product Lifecycle Pricing
  • Pricing Strategy Development

Practical Workshops

Develop:

  • Pricing strategy frameworks
  • Product pricing models
  • Competitive pricing analysis
  • Market positioning exercises
Module 4: Value-Based Pricing

Topics Covered

  • Value Proposition
  • Customer Value Analysis
  • Perceived Value
  • Customer Segmentation
  • Value Mapping
  • Differentiation Strategy
  • Willingness-to-Pay Analysis
  • Value Capture
  • Pricing Communication
  • Value-Based Decision Making

Practical Workshops

Build:

  • Customer value models
  • Value-based pricing frameworks
  • Pricing communication plans
  • Customer profitability analysis
Module 5: Product Costing Fundamentals

Topics Covered

  • Cost Classification
  • Direct Materials
  • Direct Labor
  • Manufacturing Overheads
  • Fixed Costs
  • Variable Costs
  • Mixed Costs
  • Cost Behavior Analysis
  • Product Cost Components
  • Cost Flow Concepts

Practical Workshops

Perform:

  • Product cost classification
  • Cost behavior analysis
  • Manufacturing cost calculations
  • Product costing exercises
Module 6: Product Cost Estimation Methods

Topics Covered

  • Job Costing
  • Process Costing
  • Activity-Based Costing (ABC)
  • Standard Costing
  • Target Costing
  • Life-Cycle Costing
  • Marginal Costing
  • Absorption Costing
  • Cost Allocation Methods
  • Product Cost Estimation Models

Practical Workshops

Develop:

  • Cost estimation models
  • Activity-based costing calculations
  • Product cost allocation
  • Cost comparison analysis
Module 7: Profitability Analysis and Cost Drivers

Topics Covered

  • Cost Drivers
  • Profitability Drivers
  • Contribution Margin
  • Gross Margin Analysis
  • Product Profitability
  • Customer Profitability
  • Cost Reduction Opportunities
  • Process Efficiency
  • Resource Utilization
  • Business Performance Metrics

Practical Workshops

Analyze:

  • Product profitability
  • Contribution margin reports
  • Cost optimization opportunities
  • Business performance indicators
Module 8: Profit and Loss Statement Development

Topics Covered

  • Revenue Modeling
  • Cost of Goods Sold (COGS)
  • Operating Expenses
  • Gross Profit
  • EBITDA
  • Net Profit
  • Profitability Ratios
  • Financial Statement Integration
  • Business Performance Review
  • Executive Reporting

Practical Workshops

Prepare:

  • Product P&L statements
  • Profitability reports
  • Financial performance analysis
  • Executive financial summaries
Module 9: Capital Assets and Depreciation

Topics Covered

  • Capital Assets
  • Asset Classification
  • Capital Expenditure Planning
  • Depreciation Fundamentals
  • Straight-Line Method
  • Declining Balance Method
  • Units of Production Method
  • Asset Replacement Planning
  • Capital Investment Decisions
  • Financial Reporting Impact

Practical Workshops

Build:

  • Depreciation schedules
  • Capital investment models
  • Asset planning reports
  • CapEx analysis templates
Module 10: Working Capital Management

Topics Covered

  • Working Capital Fundamentals
  • Cash Conversion Cycle
  • Days Sales Outstanding (DSO)
  • Days Inventory Outstanding (DIO)
  • Days Payables Outstanding (DPO)
  • Inventory Optimization
  • Receivables Management
  • Payables Management
  • Liquidity Planning
  • Working Capital Performance

Practical Workshops

Develop:

  • Working capital dashboards
  • Cash conversion cycle analysis
  • Inventory optimization models
  • Liquidity management reports
Module 11: Cost of Capital and Business Financing

Topics Covered

  • Cost of Capital Fundamentals
  • Weighted Average Cost of Capital (WACC)
  • Debt Financing
  • Equity Financing
  • Short-Term Financing
  • Long-Term Financing
  • Interest Calculation Methods
  • Capital Structure Optimization
  • Investment Decision Framework
  • Financing Risk Assessment

Practical Workshops

Develop:

  • WACC calculations
  • Financing comparison models
  • Capital structure analysis
  • Investment evaluation reports
Module 12: Budgeting and Overhead Cost Management

Topics Covered

  • Budget Preparation
  • Manufacturing Overheads
  • Administrative Overheads
  • Selling and Distribution Costs
  • Overhead Allocation Methods
  • Flexible Budgeting
  • Budget Variance Analysis
  • Cost Control Techniques
  • Expense Optimization
  • Performance Monitoring

Practical Workshops

Create:

  • Overhead allocation models
  • Budget templates
  • Variance analysis reports
  • Cost control dashboards
Module 13: Strategic Pricing Decisions

Topics Covered

  • Pricing Optimization
  • Product Portfolio Pricing
  • Discount and Rebate Strategies
  • Promotional Pricing
  • Transfer Pricing Fundamentals
  • International Pricing
  • Contract Pricing
  • Bid Pricing
  • Pricing Governance
  • Pricing Risk Management

Practical Workshops

Analyze:

  • Pricing strategies
  • Product portfolio profitability
  • Competitive pricing decisions
  • Pricing optimization scenarios
Module 14: Cost Optimization and Operational Excellence

Topics Covered

  • Lean Cost Management
  • Value Engineering
  • Process Optimization
  • Waste Elimination
  • Activity Optimization
  • Productivity Improvement
  • Cost Reduction Initiatives
  • Operational Excellence
  • Continuous Improvement
  • Sustainable Cost Management

Practical Workshops

Perform:

  • Cost optimization studies
  • Process improvement analysis
  • Productivity measurement
  • Operational excellence assessments
Module 15: Financial Modeling for Product Costing

Topics Covered

  • Excel Cost Models
  • Product Pricing Calculators
  • Profitability Models
  • Break-Even Analysis
  • Contribution Margin Models
  • Scenario Analysis
  • Sensitivity Analysis
  • KPI Dashboards
  • Financial Reporting Models
  • Model Validation

Practical Workshops

Build:

  • Product costing models
  • Pricing calculators
  • Profitability dashboards
  • Scenario planning models
Module 16: AI and Analytics for Pricing Strategy

Topics Covered

  • AI Fundamentals for Pricing
  • Predictive Cost Analytics
  • Intelligent Pricing Models
  • Customer Analytics
  • Demand Forecasting
  • AI-Assisted Decision-Making
  • Prompt Engineering for Finance
  • Pricing Automation Concepts
  • Responsible AI Practices
  • Future of Pricing Analytics

Practical Workshops

Explore:

  • AI-assisted pricing analysis
  • Demand forecasting techniques
  • Intelligent pricing simulations
  • Predictive analytics exercises
Module 17: Industry Applications

Topics Covered

  • Manufacturing Industry
  • FMCG Pricing Models
  • Automotive Cost Management
  • Pharmaceutical Product Costing
  • Retail Pricing Strategies
  • Consumer Products
  • Technology Products
  • Logistics and Distribution
  • Healthcare Services
  • Service Industry Pricing

Practical Workshops

Analyze:

  • Industry-specific pricing models
  • Product costing case studies
  • Cross-industry profitability analysis
  • Strategic pricing recommendations
Module 18: Business Case Studies

Topics Covered

  • Product Costing Case Studies
  • Pricing Strategy Projects
  • Cost Reduction Initiatives
  • Product Profitability Analysis
  • New Product Launch Pricing
  • Competitive Pricing Analysis
  • Budget Planning Cases
  • Financial Decision-Making
  • Cross-Functional Business Cases
  • Executive Business Reviews

Practical Workshops

Solve:

  • End-to-end business cases
  • Product pricing simulations
  • Profitability improvement exercises
  • Executive decision scenarios
Module 19: Executive Reporting and Business Communication

Topics Covered

  • Executive Dashboard Design
  • Pricing Performance Reports
  • Cost Analysis Reports
  • Financial Storytelling
  • KPI Visualization
  • Board-Level Presentations
  • Management Reporting
  • Strategic Recommendations
  • Business Communication
  • Reporting Best Practices

Practical Workshops

Create:

  • Executive dashboards
  • Pricing performance reports
  • Financial presentations
  • Business recommendation reports
Module 20: Capstone Project – Product Cost Management and Strategic Pricing

Comprehensive Project

Participants will:

  • Develop a complete product cost model using multiple costing methodologies.
  • Estimate direct materials, labor, overheads, depreciation, and working capital requirements.
  • Prepare a comprehensive product Profit & Loss (P&L) statement.
  • Analyze cost drivers, profitability levers, and product margins.
  • Design pricing strategies using cost-based, value-based, and competitive pricing approaches.
  • Calculate break-even points, contribution margins, and profitability metrics.
  • Build dynamic Microsoft Excel cost and pricing models with scenario and sensitivity analysis.
  • Develop executive dashboards for pricing performance and profitability reporting.
  • Apply AI-assisted techniques to improve pricing decisions and business insights.
  • Present strategic pricing recommendations to executive stakeholders.

Join the Course Now!
  

Clients Testimonials

Hear what our learners say about myTectra!

"Pricing decisions are much easier when you truly understand the cost drivers behind a product. myTectra's training helped me connect costing methods with practical pricing strategies instead of treating them as separate topics. The examples from manufacturing and business operations made every session relevant and engaging."
Pranav Mohan
Product Costing Manager
"This program gave me a clearer perspective on balancing profitability with market competitiveness. The discussions around pricing models, cost allocation, and margin analysis were practical and immediately applicable to our business. It has definitely improved the quality of recommendations I present to leadership."
Harish Kumar
Commercial Finance Business Partner
"My role involves evaluating pricing decisions every day, and this course added depth to the way I approach the numbers. The trainer explained concepts using realistic business cases rather than generic examples, which kept the sessions interesting from start to finish. I left with ideas that I could implement right away."
Aswini Harish Kumar
Pricing Analyst
"The learning experience was practical, interactive, and well-paced. Understanding how product costs influence pricing, profitability, and long-term business performance has changed the way I participate in strategic discussions. myTectra delivered a course that combines financial knowledge with real-world decision-making."
Sushanth Dev
Finance Controller

Why Choose Us?

Discover key features that set our training apart.

Expert-Led Training

Learn from certified instructors with real-world industry experience.

Hands-On Learning

Practical assignments and projects to build job-ready skills.

Globally Recognized Certificate

Earn a professional certificate to boost your career opportunities.

FAQ's

What is the duration of this course?

The total course duration is 40 hours delivered via instructor-led sessions and practical labs.

Will I get placement assistance?

myTectra is providing 100% placement assistance on our key courses. We help you with the career counselling, Exams on Key courses, Mock Interviews and Technical Interviews Tips.

Landing an interview proves that you have the job-specific skills for the position, but how do your interview skills stack up? Also, Soft skills are often the most important factor in showing you're the best candidate for the job.

Hence we are conducting FREE TRAINING on Soft-Skills worth Rs-25, 000 to all myTectra students which will help you to attend the interviews with more confidence.

What if I miss a class?

You will never miss a lecture at myTectra. You can choose either of the two options:

Classroom Training:

  • If you miss one or few classes we can give a backup class based on trainer and your convenient time. 
  • In case if you miss many classes, we can reschedule your class with upcoming batches or other running batches based on how many courses topics you have completed so far.

Live-Online Training:

  • View the recorded session of the class available in your LMS.
  • You can attend the missed session, in any other live batch.
Can I attend a demo session before enrollment?

Yes. We arrange a free demo for all the courses either in the Classroom or Live-Online demo. Please fill the demo request form below to schedule a free demo.

What if I have more queries?

Just give us a CALL at +918047112411 OR email at support@mytectra.com

What are the payment options?

Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.

  • Visa Debit/Credit Card
  • American Express and Diners Club Card
  • Master Card
  • PayPal
  • Net Banking/Wire Transfer
  • UPI Payment such as Google Pay, PhonePe, Paytm
  • Cash/Cheque/DD ( Not for Online Training )
Where do the classes take place?

For Individual: 

Classroom Training - Bangalore

Live-Online Training - Globally 

For Corporates: 

Classroom Training - We deliver classroom training for corporate in more than 20 countries. Send us an Enquiry Now!

Online Training - Globally

* All of the classes are conducted live online. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference.

Who are the Trainers?

Our Trainer’s are chosen not only for their knowledge and expertise but also for their real-time experience in the respective courses.

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Strengthen Your Product Costing and Pricing Knowledge

Learn product costing techniques, pricing strategies, profitability analysis, and practical cost management skills.