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SALES AND MARKETING   

Pricing Strategies and Negotiation Skills Training

Hands-On Pricing Strategies and Negotiation Skills Training

Master pricing strategies, value-based pricing, negotiation techniques, discount management, customer value communication, and deal-closing skills to maximize profitability and achieve successful business outcomes.

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Why Choose Us?

Discover key features that set our training apart.

Expert-Led Training

Learn from certified instructors with real-world industry experience.

Hands-On Learning

Practical assignments and projects to build job-ready skills.

Globally Recognized Certificate

Earn a professional certificate to boost your career opportunities.

Course Overview
  

Course Overview

Pricing is one of the most influential factors affecting revenue, profitability, customer perception, and long-term business growth. Organizations that rely solely on discounting often reduce their margins, while businesses that adopt strategic pricing and value-based negotiation consistently achieve stronger commercial outcomes. Modern pricing decisions require a balance of customer psychology, competitive positioning, financial analysis, customer lifetime value, and intelligent negotiation techniques to maximize business performance.

The Pricing Strategies and Negotiation Skills Training by myTectra is a comprehensive instructor-led program designed to help professionals develop practical expertise in strategic pricing, customer value creation, commercial negotiation, pricing psychology, upselling, objection handling, and AI-assisted pricing decisions. Participants will learn how to create pricing models for different business environments, communicate value confidently, negotiate profitable agreements, improve customer retention, and optimize revenue without excessive discounting.

Through instructor-led workshops, pricing simulations, negotiation role plays, financial exercises, case studies, AI-assisted demonstrations, and capstone commercial projects, participants will gain hands-on experience in making pricing decisions that strengthen profitability while building long-term customer relationships.

Course Objectives

Upon successful completion of this training, participants will be able to:

  • Understand modern pricing strategies and commercial pricing principles.
  • Develop pricing models based on customer value and market dynamics.
  • Calculate customer lifetime value (LTV) and improve long-term profitability.
  • Apply pricing psychology to influence buying decisions.
  • Design pricing strategies for different business models.
  • Increase revenue through upselling and cross-selling techniques.
  • Prepare and execute successful commercial negotiations.
  • Handle pricing objections with confidence and professionalism.
  • Utilize AI and analytics to support pricing and negotiation decisions.
  • Improve customer relationships through value-based selling.
  • Measure pricing effectiveness using commercial performance metrics.
  • Drive sustainable revenue growth through strategic pricing practices.

Prerequisites

Recommended Knowledge

  • Basic understanding of sales, pricing, business operations, or customer relationship management.

Professional Requirements

  • No prior pricing or negotiation expertise is required.
  • Suitable for professionals seeking to improve commercial decision-making and pricing effectiveness.

Target Audience

This training is ideal for:

  • Sales Professionals
  • Business Development Managers
  • Key Account Managers
  • Account Managers
  • Commercial Managers
  • Pricing Analysts
  • Product Managers
  • Procurement Professionals
  • Revenue Managers
  • Entrepreneurs
  • Startup Founders
  • Consultants
  • Finance Professionals
  • Customer Success Managers

Training Methodology

  • Instructor-Led Interactive Sessions
  • Pricing Strategy Workshops
  • Negotiation Role Plays
  • Financial Analysis Exercises
  • Revenue Optimization Activities
  • AI Productivity Demonstrations
  • Business Case Studies
  • Group Discussions
  • Commercial Simulations
  • Capstone Pricing Project
  • Practical Assessments
  • Personalized Trainer Feedback

Tools Covered

CRM & Commercial Platforms

  • Salesforce CRM
  • HubSpot CRM
  • Zoho CRM

Analytics & Financial Tools

  • Microsoft Excel
  • Google Sheets
  • Microsoft Power BI (Overview)

Collaboration Tools

  • Microsoft Teams
  • Zoom
  • Google Meet

AI Productivity

  • ChatGPT
  • Microsoft Copilot
  • Google Gemini

Key Benefits

  • Develop pricing strategies that increase profitability without excessive discounting.
  • Understand customer psychology to communicate value more effectively.
  • Build pricing models suitable for B2B, SaaS, services, and ecommerce businesses.
  • Improve customer lifetime value through strategic pricing decisions.
  • Strengthen negotiation skills for profitable commercial outcomes.
  • Handle pricing objections confidently while protecting margins.
  • Increase revenue through effective upselling and cross-selling techniques.
  • Leverage AI and analytics for smarter pricing decisions.
  • Enhance commercial confidence with practical negotiation experience.
  • Drive sustainable business growth through intelligent pricing and value-based negotiations.
  

Course Outcomes

Upon successful completion, participants will be able to:

Build revenue-focused pricing strategies.
Build revenue-focused pricing strategies.
Apply customer lifetime value (CLV).
Apply customer lifetime value (CLV).
Select effective pricing models.
Select effective pricing models.
Influence buyers with pricing psychology.
Influence buyers with pricing psychology.
Increase revenue through upselling and cross-selling.
Increase revenue through upselling and cross-selling.
Conduct value-based negotiations.
Conduct value-based negotiations.
Handle pricing objections confidently.
Handle pricing objections confidently.
Use AI for pricing optimization.
Use AI for pricing optimization.
Present pricing with confidence.
Present pricing with confidence.
Drive growth through strategic pricing.
Drive growth through strategic pricing.
  

Course Outline

Module 1: Pricing Strategy Fundamentals

Building a Strong Pricing Foundation

Introduction
  • Importance of Strategic Pricing
  • Pricing vs Discounting
  • Understanding Customer Value
  • Pricing Objectives
  • Modern Pricing Models
  • Revenue and Profitability
  • Common Pricing Mistakes
  • Course Roadmap
Practical Exercise
  • Pricing Strategy Assessment
Module 2: Customer Lifetime Value & Revenue Growth

Maximizing Long-Term Customer Value

Customer Value
  • Customer Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC)
  • Increasing Customer Spend
  • Retention Strategies
  • Repeat Business Models
  • Revenue Expansion
  • Customer Segmentation
  • Profitability Analysis
Practical Exercise
  • LTV Calculation Workshop
Module 3: Pricing Models for Different Businesses

Choosing the Right Pricing Strategy

Business Pricing
  • B2B Pricing
  • SaaS Pricing
  • Service Pricing
  • Consulting Pricing
  • Ecommerce Pricing
  • Subscription Pricing
  • Premium Pricing
  • Competitive Pricing
Practical Exercise
  • Pricing Model Design Lab
Module 4: Pricing Psychology & Buyer Behaviour

Influencing Customer Decisions

Customer Psychology
  • Price Perception
  • Value Communication
  • Anchoring
  • Premium Positioning
  • Discount Psychology
  • Urgency and Scarcity
  • Buyer Decision Triggers
  • Pricing Confidence
Practical Exercise
  • Pricing Psychology Case Study
Module 5: Upselling, Cross-Selling & Revenue Optimization

Growing Revenue from Existing Customers

Revenue Expansion
  • Upselling Frameworks
  • Cross-Selling Strategies
  • Bundle Pricing
  • Value Stacking
  • Offer Positioning
  • Customer Expansion
  • Increasing Average Order Value
  • Revenue Optimization
Practical Exercise
  • Upselling Challenge
Module 6: Negotiation Skills for Commercial Success

Winning Profitable Deals

Commercial Negotiation
  • Negotiation Preparation
  • BATNA Fundamentals
  • Value-Based Negotiation
  • Price Discussions
  • Managing Concessions
  • Win-Win Agreements
  • Closing Techniques
  • Long-Term Relationship Building
Practical Exercise
  • Negotiation Role Play
Module 7: Emotional Intelligence & Objection Handling

Selling with Confidence and Empathy

Smart Selling Skills
  • Emotional Intelligence
  • Active Listening
  • Building Trust
  • Managing Difficult Conversations
  • Handling Price Objections
  • Customer Concerns
  • Persuasion Techniques
  • Professional Communication
Practical Exercise
  • Objection Handling Workshop
Module 8: Persuasive Pricing Communication

Presenting Value Instead of Price

Sales Messaging
  • Value Proposition
  • Pricing Conversations
  • Copywriting for Sales
  • Storytelling
  • Offer Presentation
  • Sales Emails
  • Proposal Writing
  • Customer Persuasion
Practical Exercise
  • Value Messaging Workshop
Module 9: AI-Powered Pricing & Sales Decisions

Using Technology for Smarter Pricing

AI & Analytics
  • AI Market Research
  • Competitive Pricing Analysis
  • Pricing Dashboards
  • CRM Pricing Insights
  • AI Proposal Generation
  • Customer Segmentation
  • Revenue Forecasting
  • Pricing Optimization
Practical Exercise
  • AI Pricing Lab
Module 10: Capstone – Pricing & Negotiation Strategy
Complete Commercial Simulation

Participants will:

  • Analyze customer value
  • Select pricing strategies
  • Calculate customer lifetime value
  • Design pricing models
  • Conduct pricing negotiations
  • Handle objections
  • Build persuasive commercial offers
  • Present pricing recommendations
Final Deliverables
  • Pricing Strategy Report
  • Customer Value Analysis
  • Pricing Model
  • Negotiation Plan
  • Revenue Optimization Plan
  • Commercial Proposal
  • Pricing Dashboard
  • Final Business Presentation

Join the Course Now!
  

Clients Testimonials

Hear what our learners say about myTectra!

"I used to believe lowering prices was the easiest way to close deals. This myTectra training changed that mindset completely. The sessions on value-based pricing and negotiation helped me protect margins while still winning customer confidence."
Sanya Rathore
Regional Sales Manager
"The pricing workshops were highly practical and backed by real business examples. Learning how customer perception, pricing psychology, and negotiation work together has helped me structure commercial proposals much more effectively."
Rajiv Anand
Commercial Excellence Executive
"The negotiation role played very close to actual client discussions. I particularly enjoyed the modules on objection handling and upselling because they gave me techniques I could immediately apply during pricing conversations with customers."
Nidhin George
Key Account Manager
"This program gave me a much clearer understanding of pricing decisions beyond simple cost calculations. The trainer explained customer lifetime value, revenue optimization, and AI-supported pricing in a way that was easy to relate to our business."
Yashik Dev
Business Development Manager

FAQ's

What is the duration of this course?

The total course duration is 16 Hours delivered via instructor-led sessions and practical labs.

Will I get placement assistance?

myTectra is providing 100% placement assistance on our key courses. We help you with the career counselling, Exams on Key courses, Mock Interviews and Technical Interviews Tips.

Landing an interview proves that you have the job-specific skills for the position, but how do your interview skills stack up? Also, Soft skills are often the most important factor in showing you're the best candidate for the job.

Hence we are conducting FREE TRAINING on Soft-Skills worth Rs-25, 000 to all myTectra students which will help you to attend the interviews with more confidence.

What if I miss a class?

You will never miss a lecture at myTectra. You can choose either of the two options:

Classroom Training:

  • If you miss one or few classes we can give a backup class based on trainer and your convenient time. 
  • In case if you miss many classes, we can reschedule your class with upcoming batches or other running batches based on how many courses topics you have completed so far.

Live-Online Training:

  • View the recorded session of the class available in your LMS.
  • You can attend the missed session, in any other live batch.
Can I attend a demo session before enrollment?

Yes. We arrange a free demo for all the courses either in the Classroom or Live-Online demo. Please fill the demo request form below to schedule a free demo.

What if I have more queries?

Just give us a CALL at +918047112411 OR email at support@mytectra.com

What are the payment options?

Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.

  • Visa Debit/Credit Card
  • American Express and Diners Club Card
  • Master Card
  • PayPal
  • Net Banking/Wire Transfer
  • UPI Payment such as Google Pay, PhonePe, Paytm
  • Cash/Cheque/DD ( Not for Online Training )
Where do the classes take place?

For Individual: 

Classroom Training - Bangalore

Live-Online Training - Globally 

For Corporates: 

Classroom Training - We deliver classroom training for corporate in more than 20 countries. Send us an Enquiry Now!

Online Training - Globally

* All of the classes are conducted live online. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference.

Who are the Trainers?

Our Trainer’s are chosen not only for their knowledge and expertise but also for their real-time experience in the respective courses.

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Maximize Revenue Through Strategic Pricing & Negotiation

Develop hands-on skills in pricing strategy, value-based negotiation, discount management, and commercial decision-making.