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LinkedIn Marketing & Lead Generation Bootcamp for B2B Sales Training

Hands-On LinkedIn Marketing & Lead Generation Bootcamp for B2B Sales.

Learn LinkedIn marketing for B2B prospecting, lead generation, social selling, and customer engagement. Build high-quality pipelines, nurture relationships, increase conversions, and accelerate business growth.

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Why Choose Us?

Discover key features that set our training apart.

Expert-Led Training

Learn from certified instructors with real-world industry experience.

Hands-On Learning

Practical assignments and projects to build job-ready skills.

Globally Recognized Certificate

Earn a professional certificate to boost your career opportunities.

Course Overview
  

Course Overview

LinkedIn has evolved into the world's leading B2B networking, social selling, and lead generation platform. Modern buyers increasingly research vendors, evaluate solutions, and engage with industry experts on LinkedIn before entering a sales conversation. As a result, sales professionals and organizations that effectively leverage LinkedIn gain a significant advantage in prospecting, relationship building, brand visibility, and revenue generation.

The LinkedIn Marketing & Lead Generation Bootcamp for B2B Sales Training by myTectra is an intensive, hands-on program designed to help sales professionals, business development teams, entrepreneurs, and marketers build a scalable LinkedIn-based lead generation engine. Participants will learn how to optimize LinkedIn profiles, develop personal brands, identify ideal customers, execute targeted outreach campaigns, leverage LinkedIn Sales Navigator, create engaging content, implement social selling strategies, automate workflows responsibly, and convert prospects into qualified sales opportunities.

Through practical exercises, real-world case studies, AI-powered prospecting activities, content creation workshops, and campaign simulations, participants will gain the skills and frameworks needed to consistently generate high-quality B2B leads and accelerate sales growth.

  

Course Outcomes

Upon successful completion, participants will be able to:

Identify and target high-value B2B prospects effectively.
Identify and target high-value B2B prospects effectively.
Use LinkedIn Sales Navigator for advanced lead generation.
Use LinkedIn Sales Navigator for advanced lead generation.
Execute personalized outreach and social selling campaigns.
Execute personalized outreach and social selling campaigns.
Create engaging content that drives visibility and trust.
Create engaging content that drives visibility and trust.
Integrate LinkedIn with multi-channel prospecting.
Integrate LinkedIn with multi-channel prospecting.
Use AI tools to boost lead generation and engagement.
Use AI tools to boost lead generation and engagement.
Track and optimize LinkedIn campaign performance.
Track and optimize LinkedIn campaign performance.
Build scalable lead generation workflows.
Build scalable lead generation workflows.
Increase qualified meetings and pipeline opportunities.
Increase qualified meetings and pipeline opportunities.
Drive business growth through LinkedIn marketing.
Drive business growth through LinkedIn marketing.
  

Course Outline

Module 1: LinkedIn Lead Generation Fundamentals

Understanding LinkedIn as a B2B Growth Engine

  • Evolution of LinkedIn in Modern B2B Sales
  • Social Selling Fundamentals
  • LinkedIn's Impact on Buyer Decision-Making
  • Building a Lead Generation Mindset
  • Understanding LinkedIn Algorithms
  • LinkedIn vs Traditional Prospecting Methods
  • Common Lead Generation Mistakes
  • Building a LinkedIn Success Framework

Practical Exercise

  • LinkedIn Readiness Assessment
Module 2: LinkedIn Profile Optimization – Part 1

Creating a High-Converting Professional Profile

  • Profile Positioning Strategy
  • Headline Optimization Techniques
  • Writing a Customer-Focused About Section
  • Experience Section Best Practices
  • Skills and Endorsements Optimization
  • Featured Content Strategy
  • Profile SEO for LinkedIn Search
  • Credibility and Trust Building

Practical Exercise

  • LinkedIn Profile Audit and Enhancement
Module 3: LinkedIn Profile Optimization – Part 2

Building Authority and Professional Influence

  • Professional Branding Elements
  • Banner Design and Visual Positioning
  • Recommendations and Social Proof
  • Personal Value Proposition Development
  • Thought Leadership Positioning
  • Authority Building Strategies
  • Profile Conversion Optimization
  • Monitoring Profile Performance

Practical Exercise

  • Personal Brand Optimization Workshop
Module 4: Creating and Optimizing a LinkedIn Company Page

Building Corporate Visibility

  • LinkedIn Company Page Setup
  • Optimizing Company Profiles
  • Product and Service Showcasing
  • Branding Consistency
  • Employee Advocacy Programs
  • Company Page Content Strategy
  • Follower Growth Techniques
  • Company Analytics and Insights

Practical Exercise

  • Company Page Optimization Workshop
Module 5: Personal Branding and Thought Leadership

Becoming a Trusted Industry Expert

  • Personal Branding Fundamentals
  • Defining Your Unique Value Proposition
  • Thought Leadership Frameworks
  • Building Credibility and Trust
  • Industry Positioning Strategies
  • Creating Consistent Brand Messaging
  • Networking Through Expertise
  • Long-Term Authority Building

Practical Exercise

  • Personal Branding Blueprint Creation
Module 6: Building a LinkedIn Marketing Tracking System

Measuring Lead Generation Success

  • Defining Lead Generation KPIs
  • Tracking Profile Performance
  • CRM Integration Strategies
  • Campaign Attribution Models
  • Pipeline Tracking Techniques
  • Prospect Activity Monitoring
  • ROI Measurement Frameworks
  • Reporting Best Practices

Practical Exercise

  • LinkedIn KPI Dashboard Setup
Module 7: LinkedIn Lead Generation Strategy #1 – Targeted Prospecting

Finding the Right Prospects

  • Defining Ideal Customer Profiles (ICPs)
  • Buyer Persona Development
  • Industry Segmentation
  • Prospect Research Techniques
  • Identifying Decision Makers
  • Prospect Qualification Frameworks
  • Building Prospect Lists
  • Prioritizing Opportunities

Practical Exercise

  • ICP and Prospect List Development
Module 8: LinkedIn Lead Generation Strategy #2 – Enterprise Account Targeting

Winning Large B2B Accounts

  • Account-Based Marketing (ABM)
  • Enterprise Prospecting Frameworks
  • Buying Committee Analysis
  • Relationship Mapping
  • Executive Engagement Strategies
  • Multi-Stakeholder Outreach
  • Strategic Networking Techniques
  • Long-Cycle Opportunity Management

Practical Exercise

  • Enterprise Account Mapping Workshop
Module 9: LinkedIn Lead Generation Strategy #3 – Scalable Outreach Campaigns

Creating Repeatable Lead Generation Systems

  • Personalized Connection Requests
  • High-Converting Outreach Messages
  • Follow-Up Frameworks
  • Prospect Engagement Sequences
  • Appointment Setting Strategies
  • Managing Conversations Effectively
  • Lead Qualification Techniques
  • Meeting Conversion Best Practices

Practical Exercise

  • Outreach Campaign Development
Module 10: Email Discovery and Multi-Channel Prospecting

Expanding Beyond LinkedIn

  • Email Discovery Strategies
  • Ethical Data Collection Practices
  • LinkedIn-to-Email Prospecting Workflows
  • Multi-Channel Engagement Models
  • Cold Email Integration
  • Personalized Outreach Techniques
  • Prospect Nurturing Sequences
  • Compliance and Best Practices

Practical Exercise

  • Multi-Channel Prospecting Simulation
Module 11: LinkedIn Growth Hacks and Prospecting Techniques

Accelerating Lead Generation Results

  • Advanced Search Techniques
  • Hidden LinkedIn Features
  • Competitor Research Methods
  • Referral-Based Prospecting
  • Community Engagement Strategies
  • Network Expansion Techniques
  • Productivity Hacks for Sales Teams
  • Prospecting Workflow Optimization

Practical Exercise

  • Prospecting Challenge
Module 12: LinkedIn Social Selling and Content Marketing

Building Trust Before Selling

  • Social Selling Frameworks
  • Content Marketing Fundamentals
  • Thought Leadership Posts
  • Educational Content Strategies
  • Storytelling for B2B Audiences
  • Audience Engagement Techniques
  • Lead Nurturing Through Content
  • Community Building Strategies

Practical Exercise

  • Content Calendar Development
Module 13: Outsourcing and Scaling LinkedIn Lead Generation

Building a Scalable Lead Generation Engine

  • Delegation Strategies
  • Working with Virtual Assistants
  • Agency Management Best Practices
  • Standard Operating Procedures (SOPs)
  • Quality Assurance Processes
  • Lead Qualification Workflows
  • Team Collaboration Models
  • Scaling Outreach Operations

Practical Exercise

  • LinkedIn Operations Framework Design
Module 14: LinkedIn Automation and Workflow Optimization

Enhancing Efficiency Responsibly

  • Automation Fundamentals
  • CRM Synchronization
  • Prospect Tracking Automation
  • Workflow Optimization Techniques
  • Automation Best Practices
  • Compliance and Risk Management
  • Balancing Automation and Personalization
  • Workflow Performance Monitoring

Practical Exercise

  • Automation Workflow Planning
Module 15: Video Marketing for LinkedIn

Creating Engaging Video Content

  • LinkedIn Video Marketing Strategies
  • Video Content Types for B2B Audiences
  • Personal Branding Videos
  • Product Demonstration Videos
  • Thought Leadership Video Content
  • Short-Form Video Creation
  • Video Engagement Optimization
  • Measuring Video Performance

Practical Exercise

  • LinkedIn Video Creation Workshop
Module 16: LinkedIn Sales Navigator Mastery

Advanced Prospecting and Relationship Intelligence

  • Sales Navigator Fundamentals
  • Advanced Search Filters
  • Lead Builder Techniques
  • Account Monitoring
  • Saved Searches and Alerts
  • Relationship Intelligence
  • Prospect Recommendations
  • Pipeline Development Strategies

Practical Exercise

  • Sales Navigator Prospecting Lab
Module 17: AI-Powered LinkedIn Marketing and Lead Generation

Leveraging AI for Sales Growth

  • AI-Powered Prospect Research
  • AI for Content Creation
  • AI-Assisted Outreach Personalization
  • Prompt Engineering for LinkedIn
  • AI-Based Lead Qualification
  • Automating Prospect Engagement
  • AI Productivity Workflows
  • Responsible AI Usage

Practical Exercise

  • AI-Driven Prospecting Workshop
Module 18: LinkedIn Lead Generation Capstone Project

Building a Complete LinkedIn Revenue Generation Strategy

Participants will:

  • Optimize LinkedIn profiles and company pages
  • Define ICPs and buyer personas
  • Create prospecting workflows
  • Design content marketing strategies
  • Build outreach campaigns
  • Implement social selling frameworks
  • Utilize Sales Navigator effectively
  • Integrate AI-powered lead generation
  • Measure campaign success

Final Deliverables

  • Optimized LinkedIn Profile
  • Personal Branding Plan
  • Company Page Strategy
  • ICP Framework
  • Prospecting Plan
  • Outreach Campaign
  • Content Calendar
  • LinkedIn KPI Dashboard
  • LinkedIn Growth Roadmap

Join the Course Now!
  

Clients Testimonials

Hear what our learners say about myTectra!

"LinkedIn was something I used occasionally, but this bootcamp showed me how to use it strategically for lead generation. The profile optimization and Sales Navigator sessions were extremely practical. Within a few weeks, I started getting meaningful conversations with prospects who matched our target market."
Sekar Menon
Business Development Manager
"The training gave me a clear framework for personal branding, outreach, and social selling. I particularly liked the hands-on exercises around content creation and prospect engagement. The techniques shared by myTectra are easy to implement and deliver real results."
Lalitha Yadav
Senior Sales Executive
"Finding decision-makers and reaching out effectively had always been a challenge for our team. After attending this program, I learned how to build targeted prospect lists and create personalized outreach campaigns. The practical examples made the learning very relevant to my daily work."
Harsh Vardhan
Account Executive
"One of the best aspects of this course was the balance between strategy and execution. The modules on LinkedIn content marketing, automation, and AI-powered prospecting helped me streamline my lead generation efforts. I left with a complete action plan that I could apply immediately."
Jacklin Joseph
Digital Marketing Specialist

FAQ's

What is the duration of this course?

The total course duration is 16 Hours delivered via instructor-led sessions and practical labs.

Will I get placement assistance?

myTectra is providing 100% placement assistance on our key courses. We help you with the career counselling, Exams on Key courses, Mock Interviews and Technical Interviews Tips.

Landing an interview proves that you have the job-specific skills for the position, but how do your interview skills stack up? Also, Soft skills are often the most important factor in showing you're the best candidate for the job.

Hence we are conducting FREE TRAINING on Soft-Skills worth Rs-25, 000 to all myTectra students which will help you to attend the interviews with more confidence.

What if I miss a class?

You will never miss a lecture at myTectra. You can choose either of the two options:

Classroom Training:

  • If you miss one or few classes we can give a backup class based on trainer and your convenient time. 
  • In case if you miss many classes, we can reschedule your class with upcoming batches or other running batches based on how many courses topics you have completed so far.

Live-Online Training:

  • View the recorded session of the class available in your LMS.
  • You can attend the missed session, in any other live batch.
Can I attend a demo session before enrollment?

Yes. We arrange a free demo for all the courses either in the Classroom or Live-Online demo. Please fill the demo request form below to schedule a free demo.

What if I have more queries?

Just give us a CALL at +918047112411 OR email at support@mytectra.com

What are the payment options?

Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.

  • Visa Debit/Credit Card
  • American Express and Diners Club Card
  • Master Card
  • PayPal
  • Net Banking/Wire Transfer
  • UPI Payment such as Google Pay, PhonePe, Paytm
  • Cash/Cheque/DD ( Not for Online Training )
Where do the classes take place?

For Individual: 

Classroom Training - Bangalore

Live-Online Training - Globally 

For Corporates: 

Classroom Training - We deliver classroom training for corporate in more than 20 countries. Send us an Enquiry Now!

Online Training - Globally

* All of the classes are conducted live online. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference.

Who are the Trainers?

Our Trainer’s are chosen not only for their knowledge and expertise but also for their real-time experience in the respective courses.

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Develop Advanced LinkedIn Prospecting & B2B Sales Skills

Master LinkedIn lead generation to boost B2B prospecting, engagement, conversions, and growth.