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B2B Sales Training: Lead Generation to Closing
Hands-On B2B Sales Training: Lead Generation to Closing
Master B2B lead generation, prospecting, sales qualification, consultative selling, negotiation, and closing techniques through practical, expert-led training using proven real-world sales strategies.
Why Choose Us?
Discover key features that set our training apart.
Expert-Led Training
Learn from certified instructors with real-world industry experience.
Hands-On Learning
Practical assignments and projects to build job-ready skills.
Globally Recognized Certificate
Earn a professional certificate to boost your career opportunities.
Course Overview
Course Overview
Business-to-Business (B2B) sales require a strategic, consultative, and value-driven approach to engage decision-makers, solve business challenges, and build long-term customer relationships. Unlike transactional selling, B2B sales involve multiple stakeholders, longer sales cycles, complex buying processes, and a strong emphasis on trust, credibility, and measurable business outcomes. Today's successful sales professionals must excel in prospecting, lead generation, discovery conversations, solution selling, negotiation, CRM management, and customer retention to consistently achieve revenue targets.
The B2B Sales Training: Lead Generation to Closing by myTectra is a comprehensive, hands-on program designed to help sales professionals master the complete B2B sales lifecycle—from identifying ideal prospects and generating qualified leads to conducting compelling sales conversations, overcoming objections, negotiating effectively, closing deals, and expanding customer accounts. Participants will gain practical expertise in consultative selling, sales scripting, relationship building, sales pipeline management, customer success alignment, and modern sales technologies.
Through instructor-led sessions, prospecting workshops, live role plays, customer discovery simulations, CRM demonstrations, negotiation exercises, sales coaching, AI-assisted selling techniques, and a capstone sales project, participants will develop the confidence and skills needed to consistently convert opportunities into profitable, long-term business relationships.
Course Outcomes
Upon successful completion, participants will be able to:
Execute the B2B sales process using consultative selling.
Generate qualified leads and build a strong sales pipeline.
Conduct discovery conversations to identify customer needs.
Build trust through effective communication and relationships.
Deliver compelling value-based sales presentations.
Handle objections and negotiate with confidence.
Close deals using ethical, customer-focused sales techniques.
Measure sales performance using KPIs and pipeline analytics.
Grow accounts through referrals, cross-selling and upselling.
Manage opportunities and forecasts with CRM tools.
Course Outline
Module 1: Become a Sales Pro – From Lead Generation to Closing
Understanding the Complete B2B Sales Process
Sales Foundations
- Evolution of Modern B2B Sales
- Understanding Today's Business Buyer
- The Complete Sales Lifecycle
- B2B vs B2C Selling
- Consultative Selling Principles
- Sales Ethics and Professionalism
- Sales Success Framework
- Building Long-Term Customer Relationships
Practical Exercise
- Sales Readiness Assessment
Module 2: Prospecting Mastery
Finding the Right Prospects
Prospecting Techniques
- Ideal Customer Profile (ICP)
- Buyer Personas
- Target Account Identification
- Market Research
- Prospect Research
- Social Selling
- LinkedIn Prospecting
- Cold Prospecting Best Practices
- Building Prospect Lists
- Prospect Prioritization
Practical Exercise
- Prospect Identification Workshop
Module 3: Lead Generation Mastery
Building a Healthy Sales Pipeline
Lead Generation Strategies
- Inbound Lead Generation
- Outbound Lead Generation
- Cold Email Campaigns
- Cold Calling Strategies
- Digital Prospecting
- Networking Strategies
- Event-Based Lead Generation
- Marketing and Sales Alignment
- Lead Qualification
- Opportunity Scoring
Practical Exercise
- Lead Generation Campaign Planning
Module 4: Appointment Setting Mastery
Securing Quality Sales Meetings
Appointment Setting
- First Contact Strategies
- Email Outreach
- Phone Outreach
- LinkedIn Messaging
- Gatekeeper Management
- Scheduling Discovery Calls
- Meeting Preparation
- Increasing Response Rates
- Follow-Up Techniques
- Calendar Management
Practical Exercise
- Appointment Setting Role Play
Module 5: Discovery, Trust and Rapport Mastery
Building Strong Customer Relationships
Consultative Conversations
- Building Rapport
- Creating Trust
- Discovery Meetings
- Active Listening
- Business Pain Identification
- Asking Powerful Questions
- Stakeholder Mapping
- Understanding Buying Motivations
- Business Value Conversations
- Relationship Building
Practical Exercise
- Customer Discovery Simulation
Module 6: Sales Scripting Mastery
Communicating with Confidence
Sales Communication
- Cold Call Scripts
- Discovery Call Scripts
- Email Templates
- Sales Messaging
- Storytelling in Sales
- Elevator Pitch Development
- Value Proposition Scripts
- Handling Different Buyer Personalities
- Presentation Flow
- Conversation Frameworks
Practical Exercise
- Sales Script Development
Module 7: Value Selling and Solution Presentation
Selling Business Outcomes
Solution Selling
- Business Value Framework
- Features vs Benefits vs Outcomes
- ROI Conversations
- Executive Presentations
- Product Demonstrations
- Competitive Positioning
- Customer Success Stories
- Business Case Development
- Solution Alignment
- Value Reinforcement
Practical Exercise
- Value Presentation Workshop
Module 8: Objection Handling Mastery
Managing Customer Concerns
Objection Resolution
- Understanding Objections
- Price Objections
- Competitive Objections
- Timing Objections
- Authority Objections
- Risk Management
- Reframing Techniques
- Building Confidence
- Negotiation Preparation
- Turning Resistance into Opportunity
Practical Exercise
- Objection Handling Role Play
Module 9: Closing Mastery
Winning Business Professionally
Closing Skills
- Buying Signals
- Trial Closes
- Commitment Conversations
- Negotiation Techniques
- Contract Discussions
- Closing Strategies
- Managing Final Concerns
- Ethical Closing
- Next-Step Planning
- Customer Onboarding Transition
Practical Exercise
- Complete Closing Simulation
Module 10: Referral, Account Growth and Customer Success
Creating Long-Term Revenue
Customer Expansion
- Referral Selling
- Customer Advocacy
- Cross-Selling
- Upselling
- Account Expansion
- Executive Business Reviews
- Customer Retention
- Renewal Planning
- Relationship Management
- Lifetime Customer Value
Practical Exercise
- Account Growth Planning
Module 11: Goal Setting, Pipeline Management and Sales Productivity
Managing Sales Performance
Sales Performance
- SMART Sales Goals
- Pipeline Management
- CRM Best Practices
- Sales Forecasting
- Opportunity Management
- Sales KPIs
- Time Management
- Territory Planning
- Productivity Systems
- Continuous Improvement
Practical Exercise
- Sales Dashboard Workshop
Module 12: Mindset of a Sales Champion
Building High-Performance Sales Habits
Personal Excellence
- Growth Mindset
- Resilience in Sales
- Confidence Building
- Handling Rejection
- Emotional Intelligence
- Motivation Strategies
- Daily Success Habits
- Personal Branding
- Ethical Leadership
- Continuous Learning
Practical Exercise
- Personal Sales Excellence Action Plan
Join the Course Now!
Clients Testimonials
Hear what our learners say about myTectra!
"Moving from inside sales to enterprise B2B selling felt challenging until I attended this program. The prospecting methods, discovery conversations, and negotiation practice gave me a clear process that I now follow for every opportunity."
Prasanth Gowda
Business Development Executive
"The B2B Sales Training: Lead Generation to Closing by myTectra was highly practical. Instead of generic sales advice, the trainer focused on pipeline building, customer qualification, value selling, and closing strategies that fit real business situations."
Jeevan Prabhu
Enterprise Sales Manager
"One of the biggest improvements for me was learning how to ask better questions during client meetings. I stopped rushing into presentations and started understanding customer priorities first. That simple change has helped me convert more qualified prospects."
Monish Agarwal
Key Account Executive
"Every module added something useful to my daily work, from appointment setting and sales scripting to objection handling and account growth. The role-play sessions felt natural, and I left with techniques I could use in client conversations the very next day."
Richard Michael
Senior Sales Consultant
FAQ's
What is the duration of this course?
The total course duration is 24 Hours delivered via instructor-led sessions and practical labs.
Will I get placement assistance?
myTectra is providing 100% placement assistance on our key courses. We help you with the career counselling, Exams on Key courses, Mock Interviews and Technical Interviews Tips.
Landing an interview proves that you have the job-specific skills for the position, but how do your interview skills stack up? Also, Soft skills are often the most important factor in showing you're the best candidate for the job.
Hence we are conducting FREE TRAINING on Soft-Skills worth Rs-25, 000 to all myTectra students which will help you to attend the interviews with more confidence.
What if I miss a class?
You will never miss a lecture at myTectra. You can choose either of the two options:
Classroom Training:
- If you miss one or few classes we can give a backup class based on trainer and your convenient time.
- In case if you miss many classes, we can reschedule your class with upcoming batches or other running batches based on how many courses topics you have completed so far.
Live-Online Training:
- View the recorded session of the class available in your LMS.
- You can attend the missed session, in any other live batch.
Can I attend a demo session before enrollment?
Yes. We arrange a free demo for all the courses either in the Classroom or Live-Online demo. Please fill the demo request form below to schedule a free demo.
What if I have more queries?
Just give us a CALL at +918047112411 OR email at support@mytectra.com
What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.
- Visa Debit/Credit Card
- American Express and Diners Club Card
- Master Card
- PayPal
- Net Banking/Wire Transfer
- UPI Payment such as Google Pay, PhonePe, Paytm
- Cash/Cheque/DD ( Not for Online Training )
Where do the classes take place?
For Individual:
Classroom Training - Bangalore
Live-Online Training - Globally
For Corporates:
Classroom Training - We deliver classroom training for corporate in more than 20 countries. Send us an Enquiry Now!
Online Training - Globally
* All of the classes are conducted live online. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference.
Who are the Trainers?
Our Trainer’s are chosen not only for their knowledge and expertise but also for their real-time experience in the respective courses.
Corporate Training
Empower your team to excel—transform potential into performance with myTectra Corporate Training today!
We’d Love to Assist You!
Talk to our training advisor today and discover how myTectra can help you achieve your training goals.
Boost Sales Performance from Prospecting to Closing
Develop hands-on skills in B2B lead generation, consultative selling, prospecting, negotiation, CRM management, and deal closing.