Adobe Experience Platform (AEP) Training

Curriculum:

Module 1: Introduction to Adobe Experience Platform (AEP)

• Overview of AEP and its role in customer experience management.
• Key components of AEP: Data Lake, Identity Service, Real-Time Customer Profile, Segmentation Service, and more.
• Benefits and use cases of AEP across industries.

Module 2: Data Ingestion

• Understanding data ingestion methods: batch and streaming.
• Setting up data sources for ingestion.
• Best practices for efficient data ingestion.

Module 3: Data Modeling

• Introduction to XDM (Experience Data Model).
• Creating and managing schemas for structured and unstructured data.
• Using the Schema Registry to organize and standardize data.

Module 4: Identity Service

• Understanding Identity Graph and Identity Resolution.
• Setting up Identity Service to unify customer identities.
• Managing identity namespaces for cross-channel data integration.

Module 5: Real-Time Customer Profile

• Building and managing Real-Time Customer Profiles.
• Profile merging and creating stitched profiles.
• Using Profile Query Service to access and analyze profile data.

Module 6: Segmentation Service

• Introduction to segmentation and its importance in personalization.
• Creating and managing segments using AEP.
• Real-time segmentation vs. batch segmentation: use cases and best practices.

Module 7: Data Science Workspace

• Overview of Data Science Workspace and its capabilities.
• Building and training machine learning models.
• Model evaluation, deployment, and integration with AEP.

Module 8: Activation and Destinations

• Overview of data activation and its role in customer experience.
• Setting up and configuring destinations for data export.
• Integrating with third-party systems for seamless data flow.

Module 9: Consent and Preferences

• Setting up consent management in AEP.
• Managing and integrating consent data.
• Working with Consent Management Platforms (CMPs) for compliance.

Module 10: Data Governance and Privacy

• Understanding data privacy regulations (e.g., GDPR, CCPA).
• Implementing data governance policies in AEP.
• Auditing and monitoring data usage for compliance.

Module 11: Journey Orchestration

• Overview of Journey Orchestration and its role in customer engagement.
• Creating and managing customer journeys.
• Real-time triggers for personalized customer experiences.

Module 12: Reporting and Insights

• Using AEP for reporting and analytics.
• Building custom dashboards for actionable insights.
• Analyzing customer insights to drive business decisions.