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Digital Marketing Masterclass Training

Gain a strong knowledge of Digital Marketing Masterclass Training. Get started Now! 

  • Learn the challenges and principles of the customer experience (CX).
  • Gain an understanding of Digital Marketing in just one day.
  • Learn the key challenges and success factors in Mobile Marketing.

About Program

Highest Quality and the Most Productive, High Energy Learning Experience.


Comprehensive Course Curriculum. Customizable to full-fill your trainer needs.


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About Program

myTectra the Market Leader in Digital Marketing Masterclass Training in Bangalore
myTectra offers Digital Marketing Masterclass Training in Bangalore using the Class Room. myTectra offers Live Online Digital Marketing Masterclass Training Globally. 

Digital Marketing Masterclass Overview

This Digital Marketing Masterclass consists of a 1 day, instructor-led course that provides delegates with tips and tricks that will enable the optimization of their use of Digital Marketing. The course will focus on the different platforms, devices, and content that must be considered for improving customer usability. The course will also look into SEO (Search Engine Optimisation) and the importance of quality content for keeping client's business.

Who should attend this Digital Marketing Training Course?

This Digital Marketing Masterclass is aimed at any individual who is responsible for online marketing campaigns. This Masterclass would be especially useful for managers who need to refresh their knowledge and come up to date with new techniques, and also entry-level marketing professionals who would like to obtain an introduction to Digital Marketing.


There are no prerequisites for undertaking this Digital Marketing Masterclass.

Success Factors:

  • High-Quality Training
  • Top Technical Trainers
  • Comprehensive Course Curriculum
  • 100% Placement Assistance
  • Superb Satisfaction Score
  • Internship on Real-Time Project 
  • 3I- Individual Focus, Innovative & Interactive


This Digital Marketing Masterclass will cover the following modules:

Module 1: Digital Marketing

  • What is Digital Marketing?
  • How did it revolve?
  • Understanding the impact of Digital Marketing on business
  • Permission Marketing

Module 2: Planning, Strategy, and Testing

  • Online campaign planning within best practice guidelines
  • Identifying the optimum mix of Digital Marketing techniques
  • Campaign strategy
  • Integration and Multi-channel Marketing
  • What to test and when to do so

Module 3: Customer Experience and Usability

  • Principles of the Customer Experience (CX)
  • Creating a successful User Experience (UX)
  • Industry methodologies
  • Sitemaps and wireframes
  • User testing

Module 4: Mobile Marketing

  • Key challenges and success factors in Mobile Marketing
  • Developing a customer-led mobile strategy
  • Assessing the role of mobile sites v apps
  • Using mobile to drive customer acquisition
  • Building loyalty and customer retention through mobile channels
  • Tracking, analytics, and Conversion Rate Optimisation

Module 5: Content Strategy

  • Why content is (still) pivotal
  • Developing content for different customer segments
  • Content and SEO: the power of ‘in-bound marketing’
  • Developing a content plan
  • Examples of successful content strategies

Module 6: social media

  • The rise of social
  • Key players: Facebook, LinkedIn, YouTube, Twitter
  • Impact of Google+
  • Successes and pitfalls of social media

Module 7: Email Marketing

  • Why permission is everything
  • How to acquire names and email addresses
  • Testing email for continuous improvement
  • E-newsletters and other email formats
  • Broadcast and delivery considerations
  • Successful email marketing: case studies

Module 8: Search Engine Marketing: SEO and PPC Defined

  • Why is search engine marketing so crucial to online success?
  • Key strategies and tactics to maximize search engine effectiveness: integrating SEO and PPC for optimum results

Module 9: Integrating Your Marketing Communications for Maximum ROI

  • Why integration is essential and how best to achieve it
  • Integrating online and offline activity
  • 'Real-world' integrated campaigns
  • Looking ahead: multi-channel for media owners, marketers, and their agencies

Customer Reviews

Our Customer Satisfaction Score (CSAT) is the highest in the Industry. 


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