Adobe Target - Architect Master Certification

Exam details	Level: Master (3-5 years’ experience) Passing Score: 32/50 Time: 100 mins Delivery: Online proctored (requires camera access) Available languages: English Cost: $225 (global) / $150 (India) Exam ID: AD0-E409
Intended audience	The intended candidates for this certification include members of the following teams/organizations: Conversion rate optimization engineer/architect Personalization engineer/architect Digital solutions architect Digital transformation consultant Experience optimization lead Optimization manager Online campaign manager
Minimum experience	You should have: At least three years of digital marketing optimization experience At least two years’ experience (or five engagements) implementing, deploying, and troubleshooting Adobe Target Experience integrating Target with the Adobe Experience Cloud Fundamental understanding of JavaScript, HTML, CSS, and front-end web development Familiarity with/awareness of Adobe Target APIs/SDKs, server-side integration, reporting and administration Knowledge of implementing Adobe Target with Single Page Application (SPA) frameworks, mobile and email, and recommendations. Technologies: Multiple Adobe Experience Cloud Programs (Adobe Analytics, Adobe Campaign, Adobe Experience Manager, Adobe Experience Cloud Debugger, Target APIs) JavaScript (Ajax, JQuery, and so on) Browser-based debugging tools (Chrome developer tools, VEC helper), JSON for debugging responses from Target Debugging tools for native apps (Charles Proxy, Fiddler) HTML, CSS, HTTP, XML configuration Native mobile development IDEs, basics of iOS development, basics of Android development API tools like Postman VEC helper Environments: Adobe Experience Cloud Client-side implementation without tag manager Tag Management Systems, especially Launch (IF) Server-side environments (for API usage) Email Web and mobile environments AMS hosted environment Adobe I/O Runtime
Exam objectives and scope	This section provides information on the exam content. Section 1: Adobe Target fundamentals (13%) Identify the appropriate Adobe Target usage for a given scenario Explain the fundamental technologies of an Adobe Target implementation Section 2: Integrating with Adobe Target (18%) Apply the process to integrate Adobe Target with Adobe Analytics (A4T) Apply the process to integrate Adobe Target to Adobe Experience Manager Describe integration with Adobe Experience Cloud Solutions and Adobe Experience Platform solutions Describe the integration with Adobe Experience Cloud Audiences Section 3: Adobe Target administration and governance (6%) Define an ongoing Adobe Target implementation strategy and system governance Apply the process and best practices to manage users Describe the administration aspects of the implementation setup Section 4: Adobe Target and supported touch points (6%) Describe client-side delivery implementation Describe server-side delivery implementation Describe implementation requirements for mobile, email targeting, and APIs Section 5: Leverage Adobe Target recommendations (11%) Demonstrate an understanding of recommendations, catalogs, and criteria Apply the process to configure Target recommendations Section 6: Architect, design and implement Adobe Target (18%) Select the correct Target Request implementation (Global, Order Confirm, Hybrid) Evaluate and design an Adobe Target implementation Describe the implementation of Adobe Target in Native Mobile Apps Section 7: Troubleshooting (28%) Troubleshoot mbox errors Troubleshoot Target Request and Response errors Troubleshoot activity setup errors Understand integration errors Troubleshoot Adobe Target Recommendations Errors