Adobe Real-Time CDP - Business Practitioner Professional Certification

Exam details	Level: Professional (0-12 months’ experience) Passing Score: 28/50 Time: 100 mins Delivery: Online proctored (requires camera access) Available languages: English Cost: $125 (global) / $95 (India) Exam ID: AD0-E602
Intended audience	Solutions Consultant Data Analyst Marketing Manager Campaign Marketing Analyst Business Analyst Campaign Manager CDP Consultant Conversion/Optimization Consultant Marketing Product Owner Marketing Analyst
Minimum experience	You should have: Experience with one or more Real-Time CDP environments Familiarity with digital marketing technology stacks and various platform integrations An understanding of data flows (ID types,ID syncs, audiences, segments, data models) 6-12 months of experience creating and activating audiences using a CDP Experience with tasks that include: Building audiences in Real-Time CDP (segments) mapping those to destinations (activating them) Understanding and applying concepts of profile merge, how data stitching works in Real-Time CDP Navigating the UI Understanding policies (DULE) and applying them as applicable Understanding concepts of Identity namespaces and Identity graphs Understanding high level capability and features of AEP and its services Configuring new destinations
Exam objectives and scope	This section provides information on the exam content. Section 1: Segments and activation (32%) Create segment and activate to destination Configure new destinations Apply concepts required to target identities in destinations Identify attribute mappings and scheduling of segments to destination Section 2: Privacy and data governance (20%) Demonstrate an understanding of DULE policies and their impacts on data availability at destinations Ensure privacy and data compliance measures are followed Section 3: Business analysis (30%) Identify use cases that tie back to business KPIs Perform data analysis on customer segments in platform Demonstrate an understanding of data flow concepts Section 4: Schemas and profiles (18%) Demonstrate an understanding of Adobe Experience Platform concepts Use profile features