Adobe Marketo Engage Professional Certification

Exam details	Level: Professional (0-12 months’ experience) Passing Score: 36/55 Time: 110 mins Delivery: Online proctored (requires camera access) Available languages: English, Japanese Cost: $125 (global) / $95 (India) Exam ID: AD0-E555 (English), AD0-E555-J (Japanese)
Intended audience	Campaign Operations Specialist / Coordinator Database Marketing Manager / Specialist / Coordinator Demand Generation Roles Digital Marketing Specialist Email Marketing Associates / Coordinators Event Organizers / Coordinators Marketing Automation Roles Marketing Generation Roles Marketing Campaign Roles Marketing Communication Roles Marketing Operations Specialist / Coordinator Marketing Technology Coordinator / Specialist / Associate Marketing Team Members
Minimum experience	You should have: Approximately 6 months’ hands-on experience The ability to understand the marketing needs expressed by task requirements in order to apply a technical solution The ability to build a simple program from beginning to end The ability to create a Smart List and Smart Campaign Knowledge of how to create segmentations An understanding of Data review (cleanup) An understanding of Database (how to create people, Activity Log, unsubscribe, blocklist, email invalid concepts) The Ability to understand the importance of privacy regulations Understanding of Email marketing Additionally, you should be familiar with the following tools and technologies: Adobe Marketo Engage Excel or Google Sheets/Doc
Exam objectives and scope	This section provides information on the exam content. Section 1: Building and managing programs (39%) Identify when to use each of the 4 program types. Identify why/when to use the event program. Identify why/when to use the default program. Identify the special features of engagement program. Identify the special features of email program. Recognize what can be cloned. Identify the benefits of custom tags. Identify the purpose of channels. Describe the importance of Period Costs. Recognize the concept of using lead scoring. Understanding Communication limits. Recognizing program membership and acquisition. Understanding customer preferences (subscription, communication). Apply best practices for review prior to launch. Section 2: Building assets (19%) Manipulating files in Design Studio (uploading/replacing images and files). Create/Modify a form using the Form Editor. Create/Edit an email using the Email Editor. Create/Edit a landing page using the Landing Page Editor. Create/Edit a Snippet in the Snippet Editor. Distinguish the difference between draft and approved assets. Distinguish the difference between local and global assets. Section 3: Defining and targeting audiences (33%) Create/Modify Smart Lists. Understand Smart Campaign flow steps. Understand how to schedule and/or activate Smart Campaigns. Interpret Smart Campaign results. Describe the purpose of a segmentation and its use. Identify and navigate the Database. Explain how to set privacy settings in Adobe Marketo Engage. Differentiate between Smart Lists and Static Lists. Define system Smart Lists. Compare and contrast the different types of Smart Campaigns. Understand how Smart Campaign triggers and filters work. Differentiate the different list imports. Section 4: Analyzing and building reports (9%) Explain the standard Adobe Marketo Engage reports and when they should be used (Email Link Performance, Email Performance, Landing Page Performance, People Performance, Program Performance, Web Page Activity, and so on) Comprehend Dashboard information and metrics (Email Program Dashboard, Engagement Program Dashboard) Comprehend Email Insights metrics