Adobe Journey Optimizer - Developer Expert Certification

Exam details	Level: Expert (1-3 years experience) Passing Score: 33/50 Time: 100 mins Delivery: Online proctored (requires camera access) Available languages: English Cost: $225 (global) / $150 (India) Exam ID: AD0-E606
Intended audience	Data Architect Data Engineer Solution Architect Enterprise Architect Marketing Automation Developer CDP Developer CDP Architect Decision manager Campaign developer Deliverability consultant RTCDP segmentation specialist Campaign architect Customer Journey specialist Mobile developer/Web developer
Minimum experience	At a minimum, candidates ready to become Adobe Journey Optimizer Developer Experts should have at least one year experience working with various CDP and marketing automation systems. They should also be able to guide the development/implementation from scratch; troubleshoot journeys, know the limitations and Guardrails of the product, use advanced code, set templates, build custom actions, and know best practices. Adobe Journey Optimizer is powered by Experience Platform. Candidates seeking to become certified experts are recommended to complete training or prior experience on Adobe Experience Platform or Real Time Customer Data Profile in addition to Adobe Journey Optimizer training.
Exam objectives and scope	This section provides information on the exam content. Section 1: Administration and Configuration (20%) Identify which permissions are necessary to perform various tasks Describe the concept of the sandbox and how the data can be used across business units Demonstrate an understanding of Channel Administration Determine the appropriate application of Events/Actions/Data Sources Identify when to use AJO specific APIs–throttling, capping, suppression, object copy, interactive message execution Section 2: Journey Orchestration (22%) Given a scenario, target customers on a multi-channel/multi-step journey Interpret reports and debug performance metrics Given a scenario, determine the appropriate use cases for a journey type Prepare test cases (for example, experimentation or multi-channel journey) Section 3: Offer Decisioning (16%) Demonstrate an understanding of creating and managing offers and components Demonstrate how to use test profiles to run offer simulation Explain the difference between Offer Hub and Edge API Apply the process to create decisions Apply the process to add offers on different channels Section 4: Content Authoring (22%) Demonstrate how to create email, SMS, in app messages and push notifications Interpret Helper functions and personalization syntax to show what would be displayed Demonstrate an understanding of validating, proof, debug, and publishing a journey Section 5: Data Modeling (18%) Differentiate between profile and event type Schemas Explain how to set up data sources and data ingestion Explain the difference between Schema, Datasets and Union Schema Explain profile and identities Given a scenario, determine the appropriate segmentation service