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Adobe Customer Journey Analytics Developer Expert Certification Path

This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.

Exam description

Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.

Exam details


  • Level: Expert (1-3 years’ experience)
  • Passing Score: 33/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access)
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E604

Intended audience


  • Technical Architect
  • Technical Manager
  • Data Analyst
  • Data Architect/Engineer
  • Solution Architect
  • Enterprise Architect
  • Implementation Expert
  • Marketing Technology Lead

Minimum experience

 

You should have 12-24 months experience in Adobe Customer Journey Analytics, and be able to perform the following tasks:

 

  • Read and understand XDM schema (classes)
  • Demonstrate a familiarity with the platform interface
  • Validate data (query service), seeing your data in a dataset
  • Understand required Admin permissions for different access levels
  • Read and understand a QA script
  • Define a QC script to hand off to AEP engineer
  • Configure connections with primary identities (person ID)
  • Configure connections with multiple datasets
  • Configure a data view (Metric/dimension configuration)
  • Configure Adobe Customer Journey Analytics
  • Transform data within the dimensions and metrics
  • Analyze Workspace basics (visualizations, attribution settings, filters, calculated metrics)
  • Understand data governance in CJA (DULE)
  • Build across channel metrics or people-based filters
  • Distinguish/understand sandboxes in AEP
  • Understand audience publishing (sharing)

 

 

 

 

Exam objectives and scope

 

This section provides information on the exam content.

 

Section 1: Connections (22%)

 

  • Design CJA connections with appropriate settings
  • Create CJA connections from XDM data sets available in AEP by sandbox

 

Section 2: Data Views (30%)

 

  • Configure data views for reporting and analysis
  • Modify components within data views

 

Section 3: Data Validation and Troubleshooting (34%)

 

  • Validate that data is populating accurately and completely
  • Troubleshoot connections and data views
  • Build or troubleshoot components
  • Monitor usage to licensure

 

Section 4: Reporting and Activation (14%)

 

  • Use Analysis Workspace to demonstrate cross-channel customer journeys with appropriate visualizations
  • Send the members of a CJA Filter to an RTCDP Audience
  • Design and create filters across datasets

 

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Certification at Adobe

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