Adobe Customer Journey Analytics - Business Practitioner Professional Certification

Exam details	Level: Professional (0-12 months’ experience) Passing Score: 36/50 Time: 100 mins Delivery: Online proctored (requires camera access) Available languages: English Cost: $125 (global) / $95 (India) Exam ID: AD0-E608
Intended audience	Business analysts Business consultants Data analysts Web analysts Digital analysts Media/marketing analysts Product owners and managers Conversion/optimization specialists
Minimum experience	The ideal minimally qualified candidate is an analyst with at least 6 months of experience in Adobe Customer Journey Analytics and a foundational understanding of how it works in conjunction with Adobe Experience Platform. The candidate is able to use the appropriate reporting and visualization options to perform basic and advanced analysis for a given business need.
Exam objectives and scope	This section provides information on the exam content. Section 1: Components (30%) Translate business questions into relevant components Create a subset of data using appropriate components and filters Build non-admin components to address business questions Section 2: Reporting (32%) Determine appropriate visualizations or tables to address business questions Determine which data view to use based on data sources, identities, and date ranges Determine how to use and apply date ranges Section 3: Distribution (12%) Schedule and share reports with key stakeholders Curate fields available in a particular report or dashboard Organize projects in a logical manner Section 4: Data Analysis (26%) Perform exploratory analysis and interpret results to provide insights Evaluate audiences to share with other AEP tools Choose correct components for analysis