Exam details
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- Level: Professional (0-12 months’ experience)
- Passing Score: 30/50
- Time: 100 mins
- Delivery: Online proctored (requires camera access)
- Available languages: English
- Cost: $125 (global) / $95 (India)
- Exam ID: AD0-E712
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Intended audience
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- Business Analysts
- Project Managers
- Product Owners
- Consultants
- Adobe Commerce strategists
- eCommerce Admin/Director/Manager/Consultants
- Digital Marketing Director/Manager/Developers
- Solution Specialists
- Technical Account Managers
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Minimum experience
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You should have a minimum of 0-12 months hands-on experience with Magento Open Source version 2.4.3 using the LUMA or BLANK theme and basic understanding of Adobe Commerce version 2.4.3.
Additionally, you should have a basic understanding of the eCommerce experience, as well as familiarity with the following concepts:
- Digital marketing (SEO, CMS, email marketing, sales techniques [cross-sell, upsell], analytics, reporting, and monitoring)
- Ecommerce terminology (sales/marketing strategies like omnichannel and multichannel)
- Pricing and promotion
- Customer purchase journey
- Order life cycle
- Magento Marketplace and third-party extensions
- Security and compliance (GDPR, ADA, PCI DSS v3.2.1, PSD2)
- Pricing and promotion
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Exam objectives and scope
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This section provides information on the exam content.
Section 1: Magento Open Source core features (49%)
- Identify the features of Magento Open Source
- Distinguish the correct scope and when to use each
- Demonstrate knowledge of Catalog Management
- Manipulate pricing by using Magento Open Source features
- Describe the standard customer journey
- Describe the standard order lifecycle
- Describe the day-to-day tasks involved in Store maintenance
- Explain the different types of content elements and when to use
Section 2: Adobe Commerce basics (14%)
- Identify the key features available in Adobe Commerce
- Identify service Add-ons in Adobe Commerce
- Identify hosting options for Adobe Commerce
Section 3: Digital marketing and eCommerce fundamentals (24%)
- Identify the basic uses of Digital Marketing tools (Google Analytics/Adobe Analytics, Google Tag Manager, Email marketing, Segmentation, Social plugins)
- Explain the basic principles of SEO
- Identify the basic uses of common eCommerce tools (such as shopping feeds)
- Identify the key features of an eCommerce website
- Identify the basic eCommerce concepts (including storefront options)
Section 4: Compliance/security basics (13%)
- Understand the basics of compliance for privacy laws and payment security
- Identify common security aspects of an Adobe Commerce project
- Identify best practices and legal requirements of accessibility compliance
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