Adobe Campaign Standard - Business Practitioner Expert Certification

Exam details	Level: Expert (1-3 years experience) Passing Score: 30/50 Time: 100 mins Delivery: Online proctored (requires camera access) Available languages: English Cost: $225 (global) / $150 (India) Exam ID: AD0-E307
Intended audience	Email marketing manager Digital marketing manager Campaign specialist Marketing operation manager Campaign product manager Campaign analyst Data analytics manager CRM manager Solutions manager
Minimum experience	You should have experience working in a channel delivery environment (email, direct mail, mobile, and social); familiarity with marketing campaign tactics such as multi-touch, life cycle, and reactivation; and an understanding of marketing metrics such as ROI, clickthrough rates, and conversion. Additionally, you should have: Field experience working with Adobe Campaign Standard with regular frequency An ability to process data files An understanding of the concepts of relational databases, triggers, APIs, and technical workflows An understanding of how to build marketing workflows and work with the underlying data to launch marketing workflows Experience configuring reports An understanding of campaign delivery set up and approvals
Exam objectives and scope	This section provides information on the exam content. Section 1: Delivery management (25%) Apply best practices in setting up and deploying a delivery Determine the correct delivery configuration Apply Email Designer functionalities to appropriate scenario Section 2: Campaign management (25%) Apply configurations to execute workflows Apply best practices in planning, outlining, and modifying a campaign Section 3: Requirements analysis (10%) Design a new workflow based on business/campaign requirements Interpret customer requirements Section 4: Reporting (15%) Given customer requirements, determine the appropriate report to generate Given a scenario, customize an out-of-the-box dynamic report Given sample OOTB report data, provide an interpretation of the results Apply the process to schedule and send an OOTB report Section 5: Troubleshooting (10%) Monitor and identify errors Analyze and interpret deployment results Section 6: Data management and administration (15%) Explain data model resources Perform Campaign Standard administration Apply the process to build targeted audiences