Minimum experience
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- At least two years of Adobe Campaign Standard software experience
- At least two years of relevant experience in multi-channel digital marketing campaigns and web development (such as, REST API)
- The ability to perform tasks in Adobe Campaign including template development, technical workflows, schema development, and integrations, and be able to monitor the instance using control panel
- Experience working in a channel delivery environment (email, direct mail, mobile, and social)
- Familiarity with marketing campaign tactics such as multi-touch, life cycle, and reactivation
- An understanding of marketing metrics such as ROI, click-through rates, and conversion.
- Experience administering a marketing automation platform
- Basic knowledge of CSS, HTML, and JavaScript, emails
- Basic knowledge of relational database and data modeling
- An understanding of technical workflows and configured them
- Experience extending a recipient table or schema and data management
- Created typology rules, workflows, delivery and Campaign templates
- Configured roles and rights
- Experience with the administration console and integration with other Adobe applications
- Awareness of Adobe I/O and Adobe I/O Runtime
- Experience with transactional messaging, and message delivery on multi-channels
- Experience with managed packages
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Exam objectives and scope
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This section provides information on the exam content.
Section 1: Data modeling and management (26%)
- Given a scenario, transform a client requirement into a custom resource
- Determine how to configure screen and filter definitions
- Given a scenario, determine the correct strategy to define keys, indexes, and links
- Determine the correct method to publish resource updates
- Troubleshoot data modeling issues
- Determine the correct approach to build technical workflows
Section 2: Campaign management (50%)
- Troubleshoot workflow errors
- Determine the correct approach to build campaigns
- Determine the correct approach to work with audiences and profiles
- Apply and create filter rules through typologies
- Determine the correct approach to create and manage templates
- Determine the correct approach to configure landing pages
- Determine the correct approach to work with services and subscriptions
- Given a scenario, validate delivery mechanisms
- Determine the correct approach to build emails using creative designer
- Determine the correct approach to create custom reports
Section 3: Administration (24%)
- Determine the correct approach to create user security groups and organizational units
- Determine the correct approach to manage and deploy packages
- Determine the correct approach to configure external accounts
- Determine the correct approach to configure options
- Determine the correct approach to create brands
- Determine the correct approach to develop channel configurations
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