Adobe Campaign Classic - Architect Master Certification

Exam details	Level: Master (3-5 years’ experience) Passing Score: 30/50 Time: 100 mins Delivery: Online proctored (requires camera access) Available languages: English Cost: $225 (global) / $150 (India) Exam ID: AD0-E328
Intended audience	Technical Lead with Adobe Campaign Classic background Adobe Certified Expert - Campaign Classic Developer Adobe Campaign Classic developer or similar role Martech Solution Architect
Minimum experience	You should have: Experience with multiple Adobe Campaign Classic implementations An understanding of how Adobe Campaign works as a digital marketing solution and implements it based on project requirements The ability to create a functional design document The ability to create a functional scope of work for an Adobe Campaign installation The ability to provide the technical roadmap including LEO and task dependencies The ability to provide technical requirement information for the project scope and timeline Experience with business requirements workshops Experience in leading solution design workshops The ability to evaluate multiple solution approaches and provide recommendations The ability to review existing campaigns and processes on other platforms to determine needs for the Adobe Campaign implementation The ability to describe and demonstrate product features and capabilities The ability to map product capabilities to high use cases Experience in supporting the pre-sales team The ability to offer deskside coaching (product best practice, reporting metrics, and so on) Experience in describing the differences between deployment models
Exam objectives and scope	This section provides information on the exam content. Section 1: Solution definition (24%) Given specific business requirements, determine the information relevant to solution design Given a scenario, provide performance, infrastructure, and configuration recommendations Analyze Campaign Classic setups to advise on improvements Determine business requirements to design a digital marketing solution Given a scenario, specify the correct product deployment method Section 2: Data landscaping (24%) Specify the Data Model and integration map design parameters for a Campaign solution with other customer tools Given a scenario, determine the solution design required to comply with laws and regulations Given a scenario, determine the optimal technical workflow design Section 3: Installation and management (16%) Given a set of key modules, validate the configuration of the module set-up Given a scenario, recommend integration solutions to enable native and third-party integrations with Adobe Campaign Classic Given a scenario, determine diagnostic methods Specify integration parameters and approach for Adobe and non-Adobe application integrations Given a scenario, advise on the appropriate hardware infrastructure needed during solution design Given a scenario, determine the correct method for solution promotion to the respective environment Section 4: Project leadership (10%) Given customer requirements, determine the appropriate activities and resources needed Given a scenario, analyze the overall solution to determine technical risks, assumptions, issues and dependencies Communicate technical ACC expertise to internal and external teams Section 5: Customization (26%) Analyze and design custom features Analyze and design custom integrations Determine the correct method to design complex campaign templates and workflows Determine the correct method to design solutions using additional modules