Adobe Campaign Classic - Business Practitioner Expert Certification

Exam details	Level: Expert (1-3 years’ experience) Passing Score: 32/50 Time: 100 mins Delivery: Online proctored (requires camera access) Available languages: English Cost: $225 (global) / $150 (India) Exam ID: AD0-E327
Intended audience	Business consultant Business analyst Interaction manager Campaign manager Database marketer Business practitioner CRM project manager
Minimum experience	You should have: At least 2 years of extensive Adobe Campaign Classic software experience Multi-year experience developing marketing campaigns and tactics using digital omnichannel Experience interpreting/translating business requirements to actionable Campaign deliverables Experience with marketing metrics such as ROI, click-through rates, and conversion An understanding of typology application, access management, web technologies and database marketing An awareness of the legal and ethical guidelines for marketing
Exam objectives and scope	This section provides information on the exam content. Section 1: Campaign management (20%) Apply best practices to build a campaign Given a scenario, determine the correct campaign template Explain the importance of typologies Describe target mappings Explain how to configure web apps and web forms Section 2: Workflow management (22%) Evaluate a given set of campaign requirements and recommend the course of action Given a scenario, analyze workflow errors Given a set of campaign requirements, determine the correct design of a marketing workflow Apply recommended practices in executing workflows Section 3: Data management (24%) Explain the core concepts of relational databases Determine the different sources of data that a workflow can access Identify the correct method to export data Given a scenario, determine the data investigation method to use Apply best practices to create lists Apply the steps to configure a predefined filter Given a business requirement, identify the appropriate input form Section 4: Delivery management (14%) Apply the steps to create/configure deliveries Given a scenario, select and set up the appropriate proof audience for approvals Analyze and interpret delivery audits Section 5: Reporting (12%) Given a scenario, determine the appropriate report(s) to generate Interpret built-in reports Explain the impact of logs cleanup/purge to reporting Section 6: Administration (8%) Given a scenario, explain the impact of logs purge to reports Given business requirements, grant the right authorizations and accesses Apply the steps to enable SFTP via the control panel