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Adobe Campaign Classic Developer Expert Certification Path

This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.

Exam description

Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.

Exam details


  • Level: Expert (1-3 years’ experience)
  • Passing Score: 34/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access)
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E330

Intended audience


  • Technical consultant
  • Marketing technology engineer
  • Adobe Campaign Classic developer

Minimum experience

 

You should have:

 

  • At least two years of Campaign software experience
  • At least three years of combined experience in JavaScript programming, SQL development including ETL, and web technologies (XML, HTML and web services)
  • Experience executing a marketing campaign using digital omnichannel
  • Experience with database architecture and knowledge of database marketing
  • Ability to map requirements to Campaign functionality
  • Ability to troubleshoot Campaign implementations
  • Basic understanding of server configurations related to Campaign

 

 

 

 

 

Exam objectives and scope

 

This section provides information on the exam content.

 

Section 1: System configuration (16%)

 

  • Apply system-wide configuration settings and defaults
  • Given various parameters, select the appropriate Adobe Campaign feature to implement a use case
  • Troubleshoot system configuration settings
  • Implement custom configurations
  • Identify Campaign Control Panel configuration features

 

Section 2: Customization (22%)

 

  • Given a set of requirements, apply best practices to design a data model
  • Describe the implementation of APIs in Campaign
  • Describe best practices for developing with JavaScript in Adobe Campaign
  • Apply JavaScript libraries in workflows, SOAP calls, typology rules, and personalization blocks
  • Describe best practices for using SQL functions in Adobe Campaign Classic
  • Given a scenario, understand how to use SQL scripts in Adobe Campaign Classic
  • Describe commonly used OOTB functions

 

Section 3: Access management (8%)

 

  • Given a scenario, configure security settings for an operator
  • Describe how to configure access management settings based on the solution design document
  • Describe access management using the Campaign Control panel
  • Identify the limitations of data partitioning and when to use sysfilter

 

Section 4: Data integration (16%)

 

  • Given a scenario, select the best approach to integrate with external data sources
  • Implement best practices for workflow data processing
  • Apply data integration techniques within a workflow
  • Identify security and network settings to integrate with Adobe Campaign from an external system
  • Set up the CRUD process on a schema from outside of Adobe Campaign

 

Section 5: Instance maintenance (12%)

 

  • Understand and act on the Workflow heatmap
  • Demonstrate the process to create a custom workflow or report for instance monitoring
  • Identify problems based on system indicators
  • Explain the impact of services and processes on the system
  • Demonstrate basic system audit metrics/checks

 

Section 6: Campaign configuration (25%)

 

  • Apply advanced personalization techniques
  • Configure and apply custom target mappings
  • Identify appropriate JavaScript usage in the Campaign workflow and why
  • Apply custom code to manipulate temp tables and workflow context
  • Validate and debug workflow logic
  • Apply advanced delivery settings
  • Describe workflow practices that have a negative impact on performance
  • Given a use case, recommend complex targeting workflow design

 

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