Minimum experience
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- A minimum of one year of foundational Campaign software experience
- An understanding of how to run a query
- An understanding of the toolkit that Adobe Campaign offers
- Knowledge of how to translate business objectives into workflow
- An understanding about targeting and segmenting an audience
- Experience with testing and sending a delivery
- Hands-on experience setting up cross- channel, personalized workflows and sending deliveries
- Experience analyzing and monitoring logs and errors
- An understanding of digital marketing concepts and tactics
- Basic understanding of automation, metrics, and campaign tactics (capabilities around data management, cloud services, approvals, and so on)
- An understanding of basic relational databases and of targeting queries in a campaign
- Experience with basic HTML and personalization
- Subscription service management (opt in/opt out)
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Exam objectives and scope
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This section provides information on the exam content.
Section 1: Build a Campaign (29%)
- Recognize the different Digital Marketing concepts and objectives
- Identify and define key tool features and structure, in relation to the interface
- Determine the appropriate delivery template with subdomain to use given Business Requirements
- Identify the appropriate delivery preparation or personalization requirements given Business Requirements
- Determine the correct target audience among profiles and analyze the results of the expected outcomes
- Recommend and apply the correct campaign approval settings
- Determine scheduling based on campaign requirements
- Recognize where to locate delivery results or output
- Differentiate between different error and warning types (delivery, campaign, and workflow level)
Section 2: Workflow management and platform capabilities (16%)
- Given a scenario, determine which workflow activities should be selected
- Differentiate between campaign and technical workflows
- Given a scenario, determine which workflow solution is optimal for continuous, waits, recurring, aborts situations
- Identify the new capabilities and features of Campaign V8 compared to previous versions
Section 3: Data operations (20%)
- Determine how to modify columns within a view to test data/output
- Describe the purposes of the union, intersection, exclusion, and split workflow targeting activities
- Determine the appropriate method to reconcile data, generate a complement, deduplicate, and import data
- Given a scenario, identify which data enrichment rule should be used
- Given a scenario, determine how to segment an audience and store as a list and cells
- Given a scenario, determine the best method to export data to destinations by configuring them
Section 4: Delivery configuration (28%)
- Given a scenario, determine the correct delivery type
- Given business requirements, determine how to create templates
- Given business requirements, determine the correct delivery properties
- Identify and apply OOTB personalization options available for a delivery (link to mirror page, greeting, un-sub link)
- Given a scenario, determine the appropriate typology rule (control, filtering, pressure, capacity)
- Identify the cause of a recipients’ exclusion of a delivery in the log and check delivery diagnostics
- Indicate where/how to test delivery content and personalization
- Differentiate among the various delivery states that occur during processing and apply actions
Section 5: Administration and reporting (7%)
- Identify common OOTB reports and where to access them
- Determine which OOTB report is needed based on reporting requirements
- Identify the Descriptive Analysis functionality inside Adobe Campaign
- Given a scenario, apply the right authorizations to limit/allow access to Campaign objects
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