Adobe Audience Manager - Business Practitioner Professional Certification

Exam details	Level: Professional (0-12 months’ experience) Passing Score: 31/50 Time: 100 mins Delivery: Online proctored (requires camera access) Available languages: English Cost: $125 (global) / $95 (India) Exam ID: AD0-E458
Intended audience	Digital Marketing Specialist Marketing Technology Consultant Audience Strategist Behavioral Consultant Digital Marketing Analyst Marketing Data Analyst Data Platforms Manager
Minimum experience	You should have a basic understanding of data flows, business objectives and KPIs, with some experience around data analytics and strategies
Exam objectives and scope	This section provides information on the exam content. Section 1: Segment Creation and Syndication (32%) Identify ways to utilize first-, second-, and third-party data for targeting and analytical purposes Describe the basic process for the activation of business or campaign goals Differentiate the methods for segment activation Identify the different types of destinations Identify the different types of sources Section 2: Trait Creation (16%) Given a scenario, identify signals, traits, segments, and audiences Identify the uses of different types of traits Section 3: Reporting and Measurements (16%) Given a scenario, generate reports to measure activation or campaign goals Given a scenario, compare audiences on the basis of match rates Section 4: Troubleshooting (10%) Given a scenario, troubleshoot inbound data from different sources and source types Validate format for inbound data files Section 5: Taxonomy (12%) Determine the appropriate structure to create traits and segments that utilize a clear and consistent nomenclature Determine the correct technique to maintain an organized platform using a clear folder structure Section 6: Profile Merge, ID Sync, and Audience Marketplace (14%) Organize user traits into a single unified profile to create household- or device-based audiences Identify activation using Audience Marketplace