Adobe Audience Manager - Business Practitioner Expert Certification

Exam details	Level: Expert (1-3 years’ experience) Passing Score: 36/50 Time: 100 mins Delivery: Online proctored (requires camera access) Available languages: English Cost: $225 (global) and $150 (India) Exam ID: AD0-E457
Intended audience	Digital Marketing Specialist Marketing Technology Consultant Audience Strategist Behavioral Consultant Digital Marketing Analyst Marketing Data Analyst Data Platforms Manager
Minimum experience	You should have: 1-2 years of experience in the field of marketing technology 3-6 months of experience with audience activation Experience with Boolean logic, digital marketing jargon, data analytics and strategies Knowledge of business objectives and KPIs Familiarity with digital marketing technology stacks and various platform integrations An understanding of data flows (ID types, ID syncs, pixel tracking, people-based destinations) You should be familiar with the following technologies and environments: Technologies: DSP Platform (Trade Desk, Double Click Bid Manager, and so on) Excel Tableau and similar tools (Power BI, Qlik) Ad Server (Double Click Campaign Manager) Adobe/Google Analytics Adobe Experience Platform The BAAAM tool Environments: Small/Medium/Enterprise level business Digital marketing Data and analytics
Exam objectives and scope	This section provides information on the exam content. Section 1: Segment creation and syndication (25%) Determine the appropriate method to create segments utilizing first-, second-, and third-party data for targeting and analytical purposes Given a scenario, recommend segments for activation that align to business or campaign goals Determine the appropriate method to syndicate segments to destinations for activation Differentiate between the different types of destinations Section 2: Trait creation (17%) Recommend traits for a given audience strategy Determine the correct method to create and update rule-based and/or onboarded traits Section 3: Reporting and measurements (22%) Given a scenario, analyze reports to provide actionable next steps to meet business goals Given a scenario, analyze audience optimization Section 4: Troubleshooting and administration (26%) Given a scenario, verify audience delivery information to ensure scheduled delivery needs Determine the appropriate practice to validate offline inbound files Given a scenario, determine the correct method to perform QA against the ID sync Determine the appropriate method to navigate and activate from the Adobe Audience Marketplace Section 5: Taxonomy (10%) Determine the appropriate structure to create traits and segments that utilize a clear and consistent nomenclature Determine the correct technique to maintain an organized platform using a clear folder structure