Adobe Analytics - Business Practitioner Professional Certification

Exam details	Level: Professional (0-12 months’ experience) Passing Score: 31/50 Time: 100 mins Delivery: Online proctored (requires camera access) Available languages: English Cost: $125 (global) / $95 (India) Exam ID: AD0-E212
Intended audience	Digital marketers Business analysts Business consultants Data analysts Web analysts Digital analysts Media/marketing analysts Product owners and managers UI analysts Conversion/optimization specialists
Minimum experience	You should have a minimum of 3 months of experience in Adobe Analytics and the following experience: A marketing background or come from a marketing role but can come from a variety of job roles. A basic familiarity with digital analytics metrics and dimensions. The ability to use Analytics to build reports and answer business questions, and communicate the results. An understanding of basic digital analytics concepts like segmentation, report building, standard metric definitions.
Exam objectives and scope	This section provides information on the exam content. Section 1: Business analysis (34%) Given a business need/question, identify an appropriate reporting strategy to perform an analysis Analyze data to answer business questions Identify conversion funnels (as a concept to understand business analysis) Consult the Solution Design Reference (SDR) to determine what data is available in reports Analyze report data to summarize and draw conclusions Recognize outliers and anomalies in reports Section 2: Reporting and dashboarding for projects (38%) Consider the advantages of using specific visualizations based on a given scenario Compare fallout and flow visualization Apply the process to schedule and share Projects for different users and/or groups Apply the process to look up and combine dimensions, metrics, date ranges, and segments Apply the process to create a visualization Given a scenario, determine the appropriate item to use Report on marketing campaign performance Section 3: Segmentation and calculated metrics (19%) Determine how to develop and configure basic segments using best practices Apply the process to share segments with others in the organization Apply segments to Projects and Components Apply the process to generate basic calculated and/or segmented metrics Section 4: General tool knowledge and troubleshooting (9%) Understand different types of dimensions and parameters existing in Adobe Analytics (evars, props, and events) Determine how to export data from Adobe Analytics