Adobe Advertising - Search Business Practitioner Professional Certification

Exam details	Level: Professional (0-12 months’ experience) Passing Score: 35/50 Time: 100 mins Delivery: Online proctored (requires camera access) Available languages: English Cost: $125 (global) / $95 (India) Exam ID: AD0-E501
Intended audience	Search marketing campaign managers Search marketing practitioners Individuals that regularly use Search to execute and manage search campaigns
Minimum experience	You should have: Experience as a program manager with 12-24 months of paid search performance industry At least 3-6 months of Advertising Search Platform experience Experience working in Advertising Search and are familiar with paid search bidding automation, campaign management, An understanding of Portfolio theory You should also have experience working with the following functions: Creating each aspect of Portfolio Creating custom simulations to determine when portfolios are ready for optimization Monitoring portfolio accuracy Preparing portfolios to have sufficient data to optimize Creating/pulling reports tROAS bidding tactics Setting up conversion tracking Setting up objectives Managing portfolio against a target Building campaigns Setting up account linking Creating constraints Setting up accounts Managing campaigns Use Spend Recommendation Tool Excluding and Including Dates in Portfolios Managing Bid Rules Intra-day bidding Audience bid-modifier Location bid adjustment
Exam objectives and scope	This section provides information on the exam content. Section 1: Portfolios & optimizations (54%) Given a scenario, select and set up automated bidding strategies Given business strategies, define and create Portfolio KPI objectives Given business strategies, define and create appropriate Portfolio settings Given performance needs, create and manage Constraints Given a scenario, evaluate and troubleshoot Portfolio performance Given a scenario, determine how to adjust Portfolio settings on an ongoing basis Section 2: Reports, insights, and tools (14%) Apply procedural concepts to create and schedule reports based on business needs Determine optimal budget allocation using available Platform AI tools across Portfolios and apply if needed Given a use case, create and define custom simulations for Portfolio analysis and forecast Section 3: Campaign administration (22%) Set up accounts Build, manage, and organize all aspects of campaigns Section 4: Measurement (10%) Given a business scenario, determine an approach to campaign conversion tracking and apply Given a scenario, troubleshoot campaign conversion metric issues