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Adobe Advertising DSP Business Practitioner Professional Certification Path

This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.

Exam description

Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.

Exam details
  • Level: Professional (0-12 months’ experience)
  • Passing Score: 44/69
  • Time: 138 mins
  • Delivery: Online proctored (requires camera access)
  • Available languages: English
  • Cost: $125 (global) / $95 (India)
  • Exam ID: AD0-E502

Intended audience
  • Programmatic trader
  • Paid media specialist
  • Media director
  • Campaign director
  • Media buyer

Minimum experience

You should have:

 

  • 6+ months experience with Adobe Advertising
  • Experience in planning and or measuring key performance indicators in media buying software

 

You should also be familiar with the following tools and technologies:

 

  • Ad testing/debugging software (VAST INSPECTOR, Chrome developer tools)
  • Analytics tools (Adobe Analytics, Google Analytics)
  • Third-party tagging software (Sizmek, Google tag manager)
  • Third-party media quality tools (IAS, MOAT)
  • Major browsers
  • Ad exchanges, SSPs, and DMPs

 

 

 

 

Exam objectives and scope

 

This section provides information on the exam content.

 

Section 1: Setting up campaigns (42%)

 

  • Given the needs of a campaign, determine the strategy for that campaign
  • Given a scenario, create a new campaign
  • Given a scenario, create a package
  • Apply procedural concepts for creating and applying targeting to placements
  • Apply procedural concepts for attaching ads to placements
  • Given a scenario, duplicate and edit a campaign
  • Apply procedural concepts required to set up Private and On demand inventories for a campaign

 

Section 2: Running and optimizing campaigns (22%)

 

  • Apply procedural concepts to ensure that campaigns are running correctly
  • Apply procedural concepts to optimize a campaign
  • Apply procedural concepts to troubleshoot a campaign
  • Given a scenario, manage integrations with in-platform solutions

 

Section 3: Reporting and analyzing (26%)

 

  • Given a scenario, read data within the platform
  • Given a scenario, create and read custom reports
  • Implement changes to a campaign
  • Given a scenario, evaluate the performance of a campaign
  • Apply procedural concepts for attributing performance to a campaign

 

Section 4: Supplying recommendations for campaigns (10%)

 

  • Given a scenario, provide updates to clients based on a campaign
  • Given a scenario, adjust campaign strategy based on campaign performance

 

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